NOVEMBER 1 - 6, 2022 • Santa Monica

Producer Resources

Producer Resources

RESOURCES

How to Work the AFM – Video Replay

Want to know more about “How to Work the AFM?” Watch the recording of our recent online orientation to get greater insight into how to prepare, who should attend, as well as helpful tools and practical information. This discussion will help producers/ filmmakers, writers and others within the industry better understand how the market works and where to focus your time for the greatest success.

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How to Work the AFM

The American Film Market is a great place to find partners for projects and films – if you have a plan. Use these steps to increase your chances of success.

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AFM Bookstore

We’ve selected titles from Focal Press and Routledge on all the important topics including Production, Screenwriting, Post-production, Documentary and Business & Planning. Receive a 20% discount when you order online. Enter code AFM20 at checkout.

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FINANCE

Film Financing in a VOD World

Schuyler Moore, Entertainment Attorney & Partner at Greenberg Glusker LLP, talks Film Financing in a VOD World. Offering expert insight into all the currently available options for film financing, he covers equity, debt, pre-sales, tax subsidies, funding from advertisers, Section 181, digital tokens, NFTs and more.

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Do You Need A Star To Get A Film Into Theaters?

Casting a star significantly increases the chance of having a theatrical release. No surprise there. But the benefits vary a lot by genre so we analyzed 1,000 films produced in 2017 and their top-billed cast.

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Is Hiring a First-Time Director a Risk?

Our analysis suggests that hiring a first-time director doesn’t have much influence on the likelihood of a film being profitable. Producers are generally smart in selecting first-time directors or in giving them the right budget to work with.

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What the Data Says: Producing Low-Budget Dramas

Drama producers typically have low budgets and compete in a crowded market so any competitive edge they can get goes a long way. Good news: There is one factor which, above all others, correlates with success.

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What the Data Says: Producing Low-Budget Family Films

Those looking to create films in the Family genre need to focus on how their audience will perceive their work. Not just with lack of negative content but with the inclusion of family themes such as roles models, religious messages and, of course, dogs.

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What the Data Says: Producing Low-Budget Comedies

Making people laugh is a difficult art so we searched for common factors behind successful comedies. We learned that successful comedies aren’t dependent on a particular budget – making it a bit easier for independent filmmakers.

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UPDATE: What Types of Low-Budget Films Break Out?

Our team reviewed the 100 most profitable feature films released from 2007 to 2016, budgeted under $3 million. We looked for common themes and found that breakout hits divided naturally into four types.

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What the Data Says: Producing Low-Budget Horror Films

We crunched the numbers on horror films budgeted between $500,000 and $5 million that were released in North America between 2000 and 2016. Our data, statistics and modelling resulted in five important takeaways on the horror genre.

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What Types of $10M – $20M Films Break Out?

Success is hard to predict but it is not random. We studied the 60 most profitable films, budgeted $10 to $20 million, released 2000 to 2016, and discovered that there are significant clusters of films that share the same audience.

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What Types of $3M – $10M Films Break Out?

This budget range is an important part of the independent film landscape and includes some of the best indie films of the century so far – several of which earned Oscar glory.

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What Types of $20M – $50M Films Break Out?

The sixty most profitable films, budgeted $20 million to $50 million and released between 2000 and 2016, all come from a small number of genres.

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The Relative Popularity of Genres Around the World

The first step in understanding what a film or project is worth is knowing its “relative” value. That is, how does its genre perform in each territory relative to the global average? See our full analysis of six key genres across the top 11 territories.

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Do Good Reviews Lead to a Higher Chance of Financial Success?

To find out the answer, we looked at 3,715 feature films released in US cinemas from 2000 to 2015 and analyzed the correlation between profitability and the views of film critics. The results were enlightening.

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What Types of Low-Budget Films Break Out?

Our team reviewed every film released from 2000 to 2015, budgeted between $500k and $3 million, with at least $10 million in Producer’s Net Profit. The result: Breakout hits share a common DNA! Learn what makes each group so successful.

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The Full Costs and Income of a £1million Indie Film

Grab a cup of tea – this is a long one. It’s rare for filmmakers to get a candid look at the books of someone else’s film but, thanks to the generosity of Marcus Markou, that’s exactly what you’ll get.

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PRODUCTION

Creating Content For Alternative Digital Media

Most producers focus on producing content for full-length films or television series, which creates a glut of producers (supply) compared to potential distributors of that content (demand). Given the bourgeoning means of distribution in this digital age, producers today would gain an advantage if they focused on creating content for alternative platforms (YouTube and TikTok, to 2D games, 3D virtual reality, the metaverse, and NFTs) as well as have more leverage in later creating film and TV content if that is their desire.

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How Valuable Is Experience When Producing Films?

Experience usually means a higher level of skill and a greater chance of success. But is it true for Producers? Does the number of films a producer has made predict success on future projects?

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PITCHING

Advice for Filmmakers Trying to Navigate the Film Industry

Six areas of advice for filmmakers on how they can get into, and progress through, the film industry

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20 Things You Should Never Do In A Pitch Meeting

It happens more often than you might think—a writer with a promising project makes a mistake in the room and “ breaks the deal”. Although you may already avoid most of these mistakes, one or two might be a wake-up call. Is it possible that you sabotaged yourself and broke a deal in any of these ways?

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10 Tips for Pitching Your Film Successfully

Are you ready to walk “into the room” and pitch to a decision-maker such as an agent, financier, producer, distributor or studio executive? Here are the top ten pitching tips to help you in a high-stakes situation.

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WRITING

Seven Things Screenplay Agents Really Want To See In A Screenplay

When agents read scripts, they think “How am I going to sell this?” The way they answer that question may influence your choices when writing your screenplay. So if you want to know how to get a screenwriting agent, consider these seven factors.

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Screenplay Writing Explained In 7 Infographics

Screenplay writing is a visual art form, so here is a visual approach the topic: 7 of the most succinct and compelling infographics about writing screenplays.

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How To Write A Screenplay You Can Sell

Here’s a different approach to how to write a screenplay. Stephanie Palmer’s goal isn’t for you to simply write a screenplay – it’s to write a script you can sell.

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MARKETING

10 Tips to Make Your Content Go Viral

Shared online content is a powerful way to a promote film. When your fans tell others about your project, it’s a marketing success for you.

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