NOVEMBER 2 - 7, 2021 • Santa Monica

How to Exhibit

How to Exhibit – Sales

AFM exhibit space is in the Loews Santa Monica Beach Hotel. AFM also offers an option for companies with an AFM office outside of the Loews Hotel.

Private Offices and Suites on Loews floors 4 – 8.

Offsite Exhibitor for companies in houses, condos, apartments and businesses.

The Umbrella Exhibition Program is available to national and regional organizations – government and/or industry supported. See Umbrella Exhibition Program for details.

Exhibitor benefits can be explored below. Questions? Contact Robin Burt at or +1.310.446.1020.


All Exhibitors receive the following benefits:

  • Access to AFM’s 29 commercial cinemas
  • Access to the online list of registered Buyers
  • Inclusion in The Film Catalogue – a one-year subscription
  • Wi-Fi in the Loews Hotel for two devices with each credential
  • Inclusion in online and print listings
  • One-year subscription with each credential to Cinando, the industry database
  • Access to MyAFM, the AFM’s online community
  • Use of trademarks AFM® and American Film Market® in conjunction with AFM participation


Private Offices and multi-room Suites are located on floors 4 – 8. Floor Plans can be viewed below. Exhibitor Registration will open in late-June. To receive information about exhibiting, click here.

Hotel Floor Plans
Office Floor Plans


Sales and production companies with an office outside of the Loews Hotel may participate in the AFM with full Exhibitor benefits. The offsite office may be in a house, condo, apartment or business. It may not be in any part of another hotel.

The Offsite Exhibitor Exhibition Fee is $3,500, the same as for companies with exhibition space in the Loews Hotel. Offsite Exhibitors receive all Exhibitor benefits above. To receive information about the Offsite Exhibitor program, click here.


Enhance your AFM participation and connect with Buyers through a wide selection of targeted marketing opportunities. From signage and advertising to displays, decals and trailers, AFM has something for every budget. Contact Robin Burt at +1-310-446-1020 or for options.