NOVEMBER 1 - 6, 2022 • Santa Monica

Travel & Resources

Travel & Resources – New


Hotel reservations for AFM 2022 will open along with online registration in July.

AFM hotel rates will be published here in May 2022.

Book hotel rooms through AFM to receive the guaranteed lowest rate and maximize your experience by staying at a hotel on the AFM Campus. AFM has partnered with 20 Santa Monica hotels to provide AFM participants with their guaranteed lowest rate.  Travel agents do not have access to AFM’s low rates!

Be aware of fraudulent accommodation providers.

No travel agent is affiliated with AFM.
No travel agent can offer AFM’s low rates.
No travel agent knows the availability of any hotel during AFM.
All claims by travel agents about affiliation with AFM are NOT TRUE.
Beware – Travel sites that promise low hotel rates for hotel & airfare packages add high fees that eliminate any savings.

Reservation Deadlines
Returning participants should submit reservation requests by July 29 to take advantage of our priority hotel deadline. Reservation requests will be accepted through September 30.

For assistance with a reservation or questions, please send your request to


Visa invitation requests for AFM will be accepted when online registration opens in July 2022.

To learn about Visa & Passport requirements for business travel to the American Film Market, Click Here

If you have any questions, please e-mail


See the AFM Campus Map

Shuttles: Complimentary shuttle service is available from Lot 4 South to the Loews Hotel from 7:00am to 10:00pm beginning Monday, October 31.

AFM Parking Permit: Special AFM parking permits have been arranged with the City of Santa Monica to provide the convenience of parking with in/out privileges for $90.

Parking: Due to extremely limited valet parking at the Loews Hotel, the AFM encourages attendees to utilize the public parking options available throughout the city. There are over 6,200 parking spaces near the AFM.

Click Here for AFM Parking Lot recommendations and additional instructions.

AFM Recommended Parking Lots:

Lot 4 South – 2030 Ocean Avenue (1,100 spaces available)

  • This is an AFM Shuttle Stop – serviced by purple route.

Lot 5 South – 2600 Barnard Way (700 spaces available)

  • Use as overflow parking if Lot 4 is full. Adjacent to Lot 4 and a short walk to the AFM Shuttle stop.

South Beach Parking

  • Flat rate of $7 – $12 depending on day with no in/out privileges
  • Operating Hours: Open daily 7am – 6pm*
  • Overnight parking is NOT ALLOWED in either lot.

*General parking at Lot 4 South and Lot 5 South is prohibited from Sunset to Midnight. However, participants who park in either lot will receive an AFM Parking Placard to waive this restriction.

The Placard along with instructions on placement will be distributed at the Loews Hotel, on AFM Shuttle buses along the Purple Route and from kiosk parking attendants at the South Beach Lot. The placard is not a parking permit and will not allow in/out privileges.

Other Public Parking Rates: Hourly rates vary at each lot, ranging from $1 – $3 per hour with a maximum daily charge of up to $25. These lots do not offer in/out privileges.


Loews Hotel
Attendees who purchase an Industry, Executive or Platinum badge receive complimentary Wi-Fi in the Loews – your passcode and login instructions for Wi-Fi will be given to you at AFM Registration when you pick up your badge. This benefit is not included with the purchase of an individual Day Pass.

Santa Monica
Santa Monica offers free Wi-Fi in 25 “Wi-Fi Hot Zones.” Download a City Wi-FiSM Hotzone Map for the Wi-Fi Hotzones or get the FAQs about City Wi-Fi.

Mobile Solutions
The AFM partners with Cellhire to bring you great deals on cell phone rentals and other wireless mobile solutions during the AFM. Cellhire provides equipment delivery to the location of your choice and 24-7 technical support for all rentals.


All AFM participants receive special offers and discounts throughout Santa Monica with their AFM badge. In early October the full list of special offers and discounts will be available at