Travel & Resources

Hotel Accommodations

Book through AFM to receive the GUARANTEED LOWEST hotel rate and maximize your experience by staying at a hotel on the AFM Campus.

To receive the GUARANTEED LOWEST hotel rate, book your reservation through AFM.

AFM has partnered with 20 Santa Monica hotels to provide AFM participants with their guaranteed lowest rate. AFM hotel rates start at $189 and average $355 for a deluxe room. All AFM hotel rates are available on the Hotel Information Sheet.
Do not be fooled – travel agents do not have access to AFM rates

Be aware of fraudulent accommodation providers!
No travel agent is affiliated with AFM.
No travel agent can offer AFM rates.
No travel agent knows the availability of any hotel during AFM.
All claims by travel agents about affiliation with AFM are NOT TRUE.
Beware – Travel sites that promise low hotel rates for hotel & airfare packages add high fees that eliminate any savings.

Reservation Deadlines
Returning participants should submit reservation requests by July 27 to take advantage of our priority hotel deadline. Reservation requests will be accepted through September 28. To explore each hotel, including photos, amenities and travel reviews, go to SantaMonica.com/afm-hotels.

For assistance with a reservation, please send your request to hotels@ifta-online.org.

Airline Partner


Delta Air Lines is the Official Airline of American Film Market.

Delta Air Lines is pleased to offer special discounts for the American Film Market. Please click here to book your flights!

You may also call Delta Meeting Network® at +1.800.328.1111* Monday – Friday, 7:00 a.m. – 7:30 p.m. (CT) and refer to Meeting Event Code NMS92.

*Please note there is no service fee for reservations booked and ticketed via our reservation 800 number.

Visa & Passport Information


To learn about Visa & Passport requirements for business travel to the American Film Market, Click Here.

If you would like to request a Visa invitation letter from AFM, please Click Here.

For information about your Visa invitation request, please e-mail Registration@ifta-online.org.

Parking & Shuttles


See the AFM Campus Map.

Shuttles: Complimentary shuttle service is available from the Civic Center Parking Structure and Lot 4 South to the Loews and Le Merigot hotels from 7:00am to 10:00pm beginning Tuesday, October 30.

Parking: Due to extremely limited valet parking at the Loews and Le Merigot Hotels, the AFM encourages attendees to utilize the public parking options available throughout the city. There are over 6,200 parking spaces near the AFM.

Public Parking Rates: Hourly rates vary at each lot, ranging from $1 – $2 per hour with a maximum daily charge of $14 – $17.50. These lots do not offer in/out privileges.

AFM Parking Permit: Special AFM parking permits have been arranged with the City of Santa Monica to provide the convenience of parking with in/out privileges for $125.
Permits can be purchased when online registration opens in June.

The Permit is valid Monday, October 29 to Wednesday, November 7 at the following TWO locations only:

  • Civic Center Parking Structure – 333 Civic Center Drive at 4th Street
  • Lot 4 South – 2030 Ocean Avenue

The cost to utilize this service is $125 per vehicle.
Conference Parking: Participants are encouraged to take the AFM Shuttle to the AFM Conferences via the Green Line. The closest stop is in front of the Huntley Hotel conveniently located across the street from the Fairmont.
Valet parking or public lot parking is also an option.

  • Fairmont Miramar Hotel Valet – day rate is $16.50 per vehicle
  • City Lot, 1235 2nd Street – $14 all day

Internet & Mobile Solutions


Loews Hotel

Attendees who purchase a full market or half market badge receive complimentary Wi-Fi in the Loews – your passcode and login instructions for Wi-Fi will be given to you at AFM Registration when you pick up your badge. This benefit is not included with the purchase of an individual Day Pass.

Santa Monica
Santa Monica offers free Wi-Fi in 25 “Wi-Fi Hot Zones.” Download a City Wi-FiSM Hotzone Map for the Wi-Fi Hotzones or get the FAQs about City Wi-Fi.

The AFM partners with Cellhire to bring you great deals on cell phone rentals and other wireless mobile solutions during the AFM. Cellhire provides equipment delivery to the location of your choice and 24-7 technical support for all rentals.

Go to www.cellhire.com/afm for details about Cellhire rates and services.

Santa Monica Discounts


All AFM participants receive special offers and discounts throughout Santa Monica with their AFM badge. The full list of special offers and discounts are available at www.SantaMonica.com/afm in October.