NOVEMBER 9 - 13, 2020 • ONLINE

Travel & Resources


The AFM online hotel reservations system has closed.

If you need assistance with a reservation or have questions about how to book a hotel for the AFM, please send your request to


Thank you for your interest in attending the American Film Market.

Visa invitations for 2020 will be processed once AFM registration opens in July.

To learn about Visa & Passport requirements for business travel to the American Film Market, Click Here.

If you have questions, please email


See the AFM Campus Map

Shuttles: Complimentary shuttle service is available from Lot 4 South to the Loews and Le Merigot hotels from 7:00am to 10:00pm beginning Monday, November 2.

AFM Parking Permit: Special AFM parking permits have been arranged with the City of Santa Monica to provide the convenience of parking with in/out privileges for $125.

Parking: Due to extremely limited valet parking at the Loews Hotel, the AFM encourages attendees to utilize the public parking options available throughout the city. There are over 6,200 parking spaces near the AFM.

AFM Recommended Parking Lots: 

Lot 4 South – 2030 Ocean Avenue (1,100 spaces available)

  • This is an AFM Shuttle Stop – serviced by purple route.

 Lot 5 South – 2600 Barnard Way (700 spaces available)

  • Use as overflow parking if Lot 4 is full. Adjacent to Lot 4 and a short walk to the AFM Shuttle stop.

 South Beach Parking 
Flat rate of $7 – $12 depending on day with no in/out privileges
Operating Hours: Open daily 7am – 6pm*
Overnight parking is NOT ALLOWED in either lot.

*General parking at Lot 4 South and Lot 5 South is prohibited from Sunset to Midnight.  However, participants who park in either lot will receive an AFM Parking Placard to waive this restriction.

The Placard along with instructions on placement will be distributed at the Loews Hotel, on AFM Shuttle buses along the Purple Route and from kiosk parking attendants at the South Beach Lot. The placard is not a parking permit and will not allow in/out privileges.

 Other Public Parking Rates: Hourly rates vary at each lot, ranging from $1 – $3 per hour with a maximum daily charge of up to $25. These lots do not offer in/out privileges.

Conference Parking: Participants are encouraged to take the AFM Shuttle to the AFM Conferences via the Green Line. The closest stop is in front of the Huntley Hotel conveniently located across the street from the Fairmont.
Valet parking or public lot parking is also an option.

– Fairmont Miramar Hotel Valet – day rate is $16.50 per vehicle
– City Lot, 1235 2nd Street – Up to $25 per day


Loews Hotel
Attendees who purchase a full market or half market badge receive complimentary Wi-Fi in the Loews – your passcode and login instructions for Wi-Fi will be given to you at AFM Registration when you pick up your badge. This benefit is not included with the purchase of an individual Day Pass.

Santa Monica
Santa Monica offers free Wi-Fi in 25 “Wi-Fi Hot Zones.” Download a City Wi-FiSM Hotzone Map for the Wi-Fi Hotzones or get the FAQs about City Wi-Fi.

The AFM partners with Cellhire to bring you great deals on cell phone rentals and other wireless mobile solutions during the AFM. Cellhire provides equipment delivery to the location of your choice and 24-7 technical support for all rentals.

Go to for details about Cellhire rates and services.


All AFM participants receive special offers and discounts throughout Santa Monica with their AFM badge. In early October the full list of special offers and discounts will be available at

Looking for quick bites at reasonable prices a few minutes walk form the Loews Hotel? Visit Budget Bites.