Umbrella Exhibit Program
Showcase Your Country or Region at AFM Through the Umbrella Exhibition Program
The American Film Market’s Umbrella Exhibition Program offers national and regional organizations — whether government-backed or industry-led — a high-visibility platform to represent and promote their creative industries on the global stage.
Through the program, organizations create a shared exhibition space where sales companies, exporters and producer organizations can collectively present their projects and services under one unified banner.
Recent participants include:
- APE – Association of Italian Production Service Companies
- China Film Pavilion
- Creative Romanian Filmmakers
- The Department of International Trade Promotion (Thailand)
- Film Development Council of the Philippines
- German Film Services + Marketing
- Italian Trade Agency
- JETRO
- Unifrance
By joining the AFM Umbrella Exhibition Program, your organization will:
- Amplify your country or region’s visibility to AFM Buyers and industry attendees
- Provide participants with a centralized space to hold meetings, promote projects, and build business connections
- Position your organization as a key driver of global engagement for your creative industries
Organization Responsibilities and Benefits:
- The participating organization is responsible for the 2026 Exhibition Fee, the cost of the exhibition space, and the submission of associated forms and payments.
- The participating organization receives Three Exhibitor Badges for staff, along with an official listing in the AFM Show Directory and website.
- Each participating company will pay a fee to join the program and receives One Exhibitor Badge, along with an official listing in the AFM Show Directory and website. Additional Exhibitor Badges may be purchased.
- Sales companies and exporters are responsible for their own forms and fees related to registration, badge assignments, hotel accommodations, parking, and screening requests.
To learn more, contact:
Catherine Girard, Director, Exhibitor Services, AFM
+1.310.446.1024 (o) | +1.310.418.1051 (m) | cgirard@ifta-online.org
Creative and Service-Oriented Organizations:
AFM also works with national and regional organizations to create customized packages for other types of creative and service-oriented companies — including producers, film commissions, facilities, and more. Opportunities can include exhibit space, hosted panels, receptions, and other promotional activities. Don’t miss this opportunity to showcase your industry and seize new opportunities at AFM.
To learn more, contact:
Robin Burt, Vice President, Marketing & IFTA Membership
+1.310.446.1020 (o) | rburt@ifta-online.org
KEY DATES
Returning Exhibitors – Registration Opens
TUESDAY, MARCH 31
New Exhibitors – Registration Opens
THURSDAY, APRIL 30
Hotel Reservations Opens for Registered Participants
TUESDAY, JUNE 23
Registration Opens
Exhibitors – Offices & Meeting Tables:
TUESDAY, APRIL 8
Early Bird Deadline for Exhibitors:
FRIDAY, MAY 2
Accredited Buyers:
TUESDAY, JUNE 24
Attendee / Industry Professionals:
TUESDAY, JUNE 24
Onsite Schedule
Exhibitor Check-In Opens:
SUNDAY, NOVEMBER 9
Buyer Badge Pick-Up Opens:
MONDAY, NOVEMBER 10
Attendee Platinum & 5 Day Badge Pickup Opens:
MONDAY, NOVEMBER 10
Market & LocationEXPO:
TUESDAY, NOVEMBER 11 – SUNDAY, NOVEMBER 16
The AFM Sessions:
WEDNESDAY, NOVEMBER 12 – SATURDAY, NOVEMBER 15