Laura Kim
Marketing & Communications Expert, Sundance Institute and MUBI
About Speaker
Laura Kim is currently works for MUBI where she works on their campaigns and awards strategy and for Sundance Institute as a consultant. She started at MUBI in 2024 after the closure of Participant. She was responsible for awards campaigns on “The Substance,” “Girl with the Needle” and is currently working on their international features “Fatherland,” “Minotaur,” “Rose” and “Coward,” as well as “A Long Winter,” “Nuisance Bear” and “Making Marie Antoinette.” At Participant, Kim served as co-head of the Campaigns & Engagement team. Among the titles she was involved with there: Academy Award nominees “All the Beauty and the Bloodshed,” “Flee,” “Collective,” “RBG,” “The Look of Silence,” and winners “CITIZENFOUR,” “American Factory,” “A Fantastic Woman,” “Roma” and “Spotlight,” amongst others. Prior to joining Participant in 2014, Kim ran her own marketing consultancy INSIDE JOB where she served as marketing head for National Geographic, and worked on titles such as “Restrepo,” “Winter’s Bone,” “The Act of Killing,” “Stories We Tell,” as well as Pawel Pawlikowski’s Academy Award-winning “Ida,” Anthony Chen’s “Ilo Ilo,” “Gloria” directed by Sebastian Lelio, Cherien Dabis’s “Amreeka,” etc. From 2003-2008, she was EVP, Marketing at Warner Independent where she released films such as “Good Night, And Good Luck.,” “Before Sunset,” “March of the Penguins” and “Paradise Now.” Before her time at Warner, she ran the film group at MPRM working on sales/release campaigns for “Monsoon Wedding,” “Being John Malkovich,” “chuck & buck,” “The Pianist,” “The Ice Storm,” “Mulholland Dr.,” “Virgin Suicides,” “Real Women Have Curves,” “Better Luck Tomorrow,” “Amelie,” “In the Mood for Love,” “West Beirut,” “Happiness,” “Capturing the Friedmans,” “Muriel’s Wedding,” “Cronos,” “The War Room,” etc. and handled media strategy for Sundance Institute, Good Machine, Film Independent (formerly IFP), Strand Releasing, Los Angeles Independent Film Festival, Propaganda, DEF Films, etc. Invited into the Academy of Motion Picture Arts and Sciences in 2004, Kim was elected to the Board of Governors in 2021 representing the Marketing and Public Relations Branch. For the Academy, she has also served on the International Feature Executive Committee, the Grants Committee, co-chaired the Asian Affinity Group, amongst others. She is a long-time Board Member of Film Independent, a member of the British Academy, the Television Academy and International Documentary Association. She has taught Marketing for the Advanced Producing Workshop at AFI with Dennis O’Connor and has served on numerous juries and panels, including twice at Sundance. In 2006, she co-wrote I Wake Up Screening: What to Do Once You’ve Made That Movie with John Anderson. Kim graduated from Boston University with a BA in Mass Communications and a minor in Sociology.
