Delta Air Lines is the Official Airline of American Film Market.
Delta and SkyTeam™ offers service to 319 destinations in 57 countries on six continents and serves nearly 165 million customers each year. Delta Air Lines participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights.
AFM Hotel Reservations is now closed.
If you need assistance with a reservation or have questions about how to book a hotel for the AFM, please send your request to
For an inside look at each hotel, including photos, amenities and travel reviews, go to www.santamonica.com/afm-hotels.
To learn about Visa & Passport requirements for business travel to the American Film Market, Click Here.
If you would like to request a Visa invitation letter from AFM, please Click Here.
For information about your Visa invitation request, please e-mail Registration@ifta-online.org.
Shuttles: Complimentary shuttle service is available from the Civic Center Parking Structure and Lot 4 South to the Loews and Le Merigot hotels from 7:00am to 10:00pm beginning Tuesday, November 1.
Parking: Due to extremely limited valet parking at the Loews and Le Merigot Hotels, the AFM encourages attendees to utilize the public parking options available throughout the city. There are over 6,200 parking spaces near the AFM.
Public Parking Rates: Hourly rates vary at each lot, ranging from $1 – $2 per hour with a maximum daily charge of $14 – $17.50. These lots do not offer in/out privileges.
AFM Parking Permit: Special AFM parking permits have been arranged with the City of Santa Monica to provide the convenience of parking with in/out privileges for $125.
The Permit is valid Monday, October 31 to Wednesday, November 9 at the following TWO locations only:
The cost to utilize this service is $125 per vehicle.
Pre-sales for the AFM Parking Permit has closed. Parking permits can be purchased Monday, Oct. 31 through Wednesday, Nov. 2 from Exhibitor Services in the Le Merigot Hotel – located next door to the Loews hotel.
Conference Parking: Participants are encouraged to take the AFM Shuttle to the AFM Conferences via the Green Line. The closest stop is in front of the Huntley Hotel conveniently located across the street from the Fairmont.
Valet parking or public lot parking is also an option.
All AFM participants receive special offers and discounts throughout Santa Monica with their AFM badge. The full list of special offers and discounts are available at www.SantaMonica.com/afm in October.
Attendees who purchase a full market or half market badge receive complimentary Wi-Fi in the Loews – your passcode and login instructions for Wi-Fi will be given to you at AFM Registration when you pick up your badge. This benefit is not included with the purchase of an individual Day Pass.
The AFM partners with Cellhire to bring you great deals on cell phone rentals and other wireless mobile solutions during the AFM. Cellhire provides equipment delivery to the location of your choice and 24-7 technical support for all rentals.
Go to www.cellhire.com/afm for details about Cellhire rates and services.