About Speaker

Amrita Punjabi BIO Amrita Punjabi is a digital media and YouTube industry leader with over a decade of experience in the YouTube ecosystem. As Network Director at VA Media, a global leader in YouTube AVOD monetisation, Amrita leads network strategy, operations and growth across a diverse portfolio of content and channels. With deep expertise in YouTube analytics, content distribution, audience development and monetisation, she has built and scaled teams while working at the intersection of content, technology and digital audiences. Her experience spans developing distribution strategies, optimising channel performance and unlocking new opportunities for content owners in an increasingly fragmented media landscape. Amrita is passionate about the evolving role of YouTube beyond traditional social video, particularly its emergence as a powerful global distribution platform for premium and long-form content. She brings a practical, data-driven perspective on how creators, studios and rights holders can leverage YouTube to reach audiences, build sustainable businesses and maximise the value of their content.