U.S. Production Incentives: Where to Shoot in the U.S.
Moderator:
Ryan Broussard, Vice President of Sales and Production Incentives, Wrapbook
Speakers:
Steve Lyons, Director, Maine Film Office
Soozie Eastman, Founder and President, Louisville Film Office
Yetee Osunsanmi, Deputy Director, California Film Commission
Speakers
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Ryan BroussardVP, Sales and Production Incentives, WrapbookRyan Broussard, Wrapbook’s VP of Sales and Production Incentives, has worked with productions of all sizes—from the largest studio features to the smallest independent projects—to help them optimize their production-incentive strategies and make the most of their budgets..
Broussard’s career in production payroll began sixteen years ago. In that time, he’s worked at payroll companies like Entertainment Partners, where he served as Senior Account Specialist; CAPS, where he served as Tax Incentive Manager; and Media Services, where he served as Vice President of Sales and Production Incentives. He has worked on production incentives from nearly every possible angle, developing innovative reporting measures to facilitate faster audits, advising countless productions on state tax incentives, and even helping some states and local jurisdictions design their incentive programs.Broussard combines his industry-leading expertise with an emphasis on client service. He has helped clients budget their projects to ensure production incentives are applied correctly, and he has worked directly with clients’ financial institutions to help productions secure financing using incentives. He maintains active relationships with every major film office.
As a well-regarded industry expert, Broussard has hosted numerous online tutorials, webinars, and educational videos, and he has served as both guest and host numerous panels and events for leading industry festivals like SXSW, AFM, NPACT, and more.
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Soozie EastmanFounder & President, Louisville Film Office & 502 FilmSoozie Eastman is the Founder and President of 502 Film and the Louisville Film Office and serves as the Film Commissioner for Louisville, KY and Chair of the Kentucky Film Leadership Council. Since earning her Masters in Producing for TV and Film at Chapman University, she has produced and directed documentaries and short films, taught university-level production courses and was Director of Programs for the HUMANITAS Prize. After working in Los Angeles for more than a decade, she returned to her hometown of Louisville to direct her first feature film, Overload: America’s Toxic Love Story. For seven years, she served as Executive Director of the Louisville Film Society, which included producing the Flyover Film Festival. Currently, she works alongside the Louisville Film Office team, the local creative community, the Kentucky Cabinet for Economic Development and partners Metro Louisville and Louisville Tourism to further the efforts of building Kentucky’s film industry and infrastructure.
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Steve LyonsDirector, Maine Film OfficeSteve was appointed Director of the Maine Film Office in 2024 and became an AFCI Certified Film Commissioner in 2026.
During his three-year tenure, Steve reinstated the Maine Film Office advisory board, drafted recommendations for a more competitive film incentive in Maine and implemented an online film incentive registration and application system. He recently collaborated with the Maine Film Association on an economic assessment of Maine’s media production industry and launched a pilot incentive program designed to demonstrate the economic benefit of visual media productions to the state.
He is a member of FilmUSA and the Association of Film Commissioner’s International, where he sits on the Creative Economy and Policy Committee.
When he’s not working or attending a film festival, he can be found traveling around the state of Maine snapping location photos.
Fun Fact: Steve attended Location Expo ’88 with his father just out of college.
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Yetee OsunsanmiDeputy Director, California Film Commission
