The Two AIs: What’s Actually Working in Hollywood Right Now

Generative AI gets the headlines, but another kind of AI is quietly changing how studios, agencies, distributors, and financiers make decisions determining what gets read, greenlit, financed, or how a trailer is launched. This is a different animal entirely: decision intelligence, not content generation. This panel cuts through the hype with real, applied use cases from people using these tools inside development, film finance, and marketing today. Less speculation, more what’s on their desktop this week.