Umbrella Exhibition Program

Showcase Your Country or Region at AFM through the Umbrella Exhibition Program

The American Film Market’s Umbrella Exhibition Program offers national and regional organizations — whether government-backed or industry-led — a high-visibility platform to represent and promote their creative industries on the global stage.

Through the program, organizations create a shared exhibition space where Sales Companies and Exporters can collectively present their projects and services under one unified banner.

If your organization is interested in participating, please complete this Umbrella Exhibition Program Application and a member of our team will be in touch shortly. 

Recent participants include:

  • APE – Association of Italian Production Service Companies
  • China Film Pavilion
  • Creative Romanian Filmmakers
  • The Department of International Trade Promotion (Thailand)
  • Film Development Council of the Philippines
  • German Film Services + Marketing
  • Italian Trade Agency
  • JETRO
  • Unifrance 

By joining the AFM Umbrella Exhibition Program, your organization will:

  • Amplify your country or region’s visibility to AFM Buyers and industry attendees
  • Provide participants with a centralized space to hold meetings, promote projects, and build business connections
  • Position your organization as a key driver of global engagement for your creative industries

Organization Responsibilities and Benefits:

  • The participating organization is responsible for the $3,500 Exhibition Fee, the cost of the exhibition space, and the submission of associated forms and payments.
  • The participating organization receives Three Exhibitor Badges for staff, along with an official listing in the AFM Show Directory and website.
  • Each participating company will pay $495 to join the program and receives One Exhibitor Badge, along with an official listing in the AFM Show Directory and website. Additional Exhibitor Badges may be purchased.
  • Sales Companies and Exporters are responsible for their own forms and fees related to registration, badge assignments, hotel accommodations, parking, and screening requests.

Creative and Service-Oriented Organizations:

AFM also works with national and regional organizations to create customized packages for other types of creative and service-oriented companies—including producers, film commissions, facilities, and more. Opportunities can include exhibit space, hosted panels, receptions, and other promotional activities. Don’t miss this opportunity to showcase your industry and seize new opportunities at AFM.

To learn more, contact:
Robin Burt, Vice President, Marketing & IFTA Membership
1-310-446-1020 (o) | rburt@ifta-online.org