The 2011 American Film Market today released its expanded Conference schedule with speakers encompassing a broad cross-section of key Hollywood and global players converging for the 32nd Market Nov. 2-9.

Akin Gump Strauss Hauer & Feld LLP and Entertainment Partners will serve as the presenting sponsors of the AFM Conference Series, which will showcase panels on film financing, production, marketing, distribution and pitching. The five-day series will include prominent filmmakers, financiers and industry executives, covering all aspects of filmmaking from treatment to screen.

The Finance Conference will examine the current state of independent film financing, emerging trends, new opportunities and incentives. It features panelists including:

Ashok Amritraj, CEO, Hyde Park Entertainment; Doug Hansen, President, Endgame Entertainment; Robert Hayward, Chief Operating Officer, Summit Entertainment, L.P.; Patrick Russo, Principal, The Salter Group; Jared Underwood, Senior Vice President, Group Manager Entertainment, Comerica Bank Entertainment Group; Leon Clarance, Chief Executive Officer, Motion Picture Capital – a Reliance Entertainment Company; Bill Fay, Former President of Production, Legendary Pictures; Mary Ann Hughes, Vice President, Film & Television Production Planning, The Walt Disney Company; Bill Johnson, Co-Founder & Partner, Inferno Entertainment; Andrew Matthews, President, RKO Films and Bahman Naraghi, Chief Operating Officer, GK Films.

The Pitch Conferencewill look at the combination of art, science and salesmanship that means the difference between a film getting made and a project languishing on the shelf.  Then, in the AFM’s version of The Voice and American Idol, audience volunteers will pitch a panel of Hollywood decision makers who will give unvarnished feedback on each presentation. Panelists include: Tobin Armbrust, Senior Vice-President and Head of Production, Exclusive Media and Cassian Elwes, Independent Producer/ Agent, with the session led by Good in a Room’s Stephanie Palmer.

In addition, the Marketing Conference, which will focus on engagement, new media marketing and how the consumer can be the most effective marketing tool when it comes to attracting a broad audience. TheProduction Conference will look at product integration in movies and strategies for seamlessly incorporating brands into the production process. The Distribution Conference will separate fact and fiction about limited & specialized releases, film festivals and straight-to-VOD, and examine strategies for managing and monetizing global platforms and changing release strategies.

For additional information about all seminars and conferences, schedules, prices and venues, visitwww.AmericanFilmMarket.com. The following is a complete list of panels set for this year’s AFM Conference Series:

Friday, 4 November, 2011:  9:00am – 1:00pm

Finance Conference

Leading CEOs, filmmakers, financiers and studio executives converge to explore the current state of independent film financing: emerging trends, where the money is, new opportunities and incentives, and what the future holds.

Current Issues in the Production, Financing and Distribution of Independent Film

Moderator: P. John Burke, Partner, Akin Gump Strauss Hauer & Feld LLP

Panelists: Ashok Amritraj, CEO, Hyde Park Entertainment; Doug Hansen, President, Endgame Entertainment; Robert Hayward, Chief Operating Officer, Summit Entertainment, L.P.; Patrick Russo, Principal, The Salter Group; Jared Underwood, Senior Vice President, Group Manager Entertainment, Comerica Bank Entertainment Group

Global Infrastructure Opportunities and New Distribution Models

Moderator: Joe Chianese, Senior Vice President, Tax, Business Development and Production Planning, Entertainment Partners

Panelists: Leon Clarance, Chief Executive Officer, Motion Picture Capital – a Reliance Entertainment Company; Bill Fay, Former President of Production, Legendary Pictures; Mary Ann Hughes, Vice President, Film & Television Production Planning, The Walt Disney Company; Bill Johnson, Co-Founder & Partner, Inferno Entertainment; Andrew Matthews, President, RKO Films; Bahman Naraghi, Chief Operating Officer, GK Films

Saturday, 5 November, 2011:  9:00am – 1:00pm

Pitch Conference

A good pitch can get a bad film made and a bad pitch can leave a terrific project languishing on the shelf.  Pitching is part art (it’s creative), part science (needs to follow a tight script) and part salesmanship. Conference attendees will first learn the essential rules and tools of pitching from the experts.  Then, in the AFM’s own variation of The Voice and American Idol, volunteers from the audience (you?) will pitch a panel of Hollywood decision makers. They will give unvarnished feedback on each pitch – saying what worked, what didn’t, and why. Warning: This session is not for the weak.

Presenter/ Moderator: Stephanie Palmer, Good in a Room

Initial Panelists: Tobin Armbrust, Senior Vice-President and Head of Production, Exclusive Media; Cassian Elwes, Independent Producer/ Agent

Sunday, 6 November, 2011:  9:00am – 1:00pm

Marketing Conference, sponsored by Mexican Film Commission

In the age of digital media, connecting with and engaging the audience in authentic, creative ways is critical. Word-of-mouth and friend recommendations can make or break the box office results.  The gurus behind the most successful and innovative new media marketing campaigns discuss reinventing the marketing wheel, explore how the consumer can be the most effective marketing tool and reveal how to win over the broadest possible audience.

Limited & Specialty Releases

Moderator: Mark Pogachefsky, Co-Founder and President, MPRM COMMUNICATIONS

Initial Panelists: Wendy Cohen, Director, Digital Campaigns & Community, Participant Media / TakePart; Jamie Patricof, Founder, Hunting Lane Films; Dennis Rice, Founder, Visio Entertainment

Wide Releases

Moderator: Pamela Rodi, Executive Vice President, Marketing & Publicity, Myriad Pictures

Panelists: Vincent Bruzzese, President, Worldwide Motion Picture Group at IPSOS OTX MediaCT; Tomas Jegeus, Co-President, International, 20th Century Fox; Karina Kogan, Chief Marketing Officer, BUZZMEDIA; Jack Pan, EVP, Marketing, Summit Entertainment

Monday, 7 November, 2011:  9:00am – 1:00pm

Production Conference sponsored by Multi Media Risk Inc.

Brand integration and packaging often play an important role in the filmmaking process.  From big budget blockbusters to art and genre films, the creative visions of directors, writers and producers are being supported, yet challenged, by these new business models and opportunities.  Agents, advertisers and producers disclose what is going on behind the scenes and how to seamlessly incorporate these new decision makers into the production process.

Brand Integration

Moderator: TBA

Initial Panelists: Eric Baum, SVP, Business & Legal Affairs for Worldwide Marketing, Sony Pictures Entertainment; Xavier Kochhar, Managing Partner, MediaLink; Jordan Yospe, Counsel, Motion Picture, TV, and Brand Integration, Manatt, Phelps & Phillips, LLP

Agents/ Packaging

Moderator: Paul Hertzberg, President and CEO, CineTel Films, Inc.

Panelists: Jay Cohen, Head of Packaging and Finance, Gersh Agency; Gary Randall, Co-Founder, Boardwalk Entertainment Group; Rena Ronson, Co-Head, UTA Independent Film Group, United Talent Agency; Hal Sadoff, Head of International and Independent Film, ICM; Eric Schotz, President and CEO, LMNO Productions

Tuesday, 8 November, 2011:  9:00am – 1:00pm

Distribution Conference sponsored by MACCS International bv

Why make a film if no one will see it?  Industry leaders separate fact and fiction about limited & specialized releases, film festivals and straight-to-VOD.  Then they will disclose their successful strategies for managing and monetizing the proliferation of global platforms and changing release strategies.

Limited & Specialty Releases

Moderator: Steve Gaydos, Executive Editor, Variety

Panelists: David Fenkel, President, Oscilloscope Laboratories; Susan Jackson, President / Co-Founder, Freestyle Releasing; Charlotte Mickie, Executive Vice President, Entertainment One, Tom Quinn, Co-President, VOD and Digital TV, The Weinstein Company

Monetizing New Global Platforms

Moderator: Brad Kembel, Executive Vice President, International Distribution, Summit Entertainment LLC

Initial Panelists: Dan Cohen, Executive Vice President, Pay Television and Interactive Media, Disney – ABC Domestic Television; Jon Ferro, SVP Program Sales, Entertainment One; Erik Brannon, Analyst, IHS, Screendigest

About the AFM

The business of independent motion picture production and distribution – a truly collaborative process – reaches its peak every year at the AFM, when more than 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, conferences, premieres, networking and parties.  Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry.

Founded in 1981, the AFM quickly became the premier global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof.  Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed.  In just eight days, more than $800 million in deals will be sealed – on both completed films and those in every stage of development and production – making the AFM the must-attend industry event.

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world’s producers and distributors of independent motion pictures and television programs.  More information is online at www.IFTA-online.org.

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The 2011 American Film Market (AFM®) announced today that Academy Award® and Golden Globe®-nominated Rob Reiner, director and co-writer of “Summer at Dog Dave’s” (Voltage Pictures); talent from the film “Columbus Circle” (Lightning Entertainment), including producer, co-writer and star Kevin Pollak, star Selma Blair and director George Gallo; and producer Lauren Shuler Donner will be among those featured as part of the AFM’s new Industry Conversations program.

These intimate and exclusive sessions will spotlight many of the film industry’s prominent players, giving AFM attendees a rare opportunity to hear directly from key Hollywood and global players through candid discussions.  Industry Conversations will be offered free to market attendees daily from Nov. 2-8 (entrance is limited by capacity).

Highlights of the Industry Conversations program include:

Thursday, 3 November, 2011:

• “Columbus Circle” – A Conversation with Actor Kevin Pollak (co-writer & producer), Actress Selma Blair, director and co-writer George Gallo;TBD executive from Lightning Entertainment or another Producer.

“Columbus Circle” is a stylish and riveting thriller about a reclusive young heiress, Abigail, who lives a guarded and sheltered life in a luxurious New York penthouse. But when she is befriended by Lillian and Charlie, the glamorous new owners of the apartment next door, Abigail’s safe and secure existence is suddenly threatened. The film stars Selma Blair, Amy Smart, Giovanni Ribisi, Jason Lee and Kevin Pollak. (Lightning Entertainment; American Film Market World Premiere). 

• Flights. Camera. Action. How to make it all happen – A Conversation with Bertram von Munster, Co-creator and Executive Producer, “The Amazing Race.” Hosted by Jack Gonzales, Former Travel Director, Sony Pictures.

Friday, 4 November, 2011:

• The Producer’s Vision: A Conversation with Colombian Producer Rodrigo Guerrero Rojas,Producer, “Maria Full of Grace,” “Contracorriente (Undertow),” “La Cara Oculta.”  Hosted by Bertrand Moullier, Naval Conseil, FIAPF Senior Expert for International Affairs.

With the support of FIAPF – The International Federation of Film Producers Associations.

Saturday, 5 November, 2011:

• The PGA Presents: A Conversation with Lauren Shuler Donner,Producer, “X-Men” franchise, “The Secret Life of Bees,” “Any Given Sunday,” “You’ve Got Mail,” “St. Elmo’s Fire.” Hosted by William Stuart, President, Aurora Productions.

Sunday, 6 November, 2011:

• “Summer at Dog Dave’s” – A Conversation with Director/Co-Writer Rob Reiner

A formerly famous western writer attempts to rediscover the talent that made him great in a small rural town. In doing so, he helps a young girl find her wild imagination and helps her mother find love once more.  Film stars Morgan Freeman, Virginia Madsen and Madeline Carroll.

(Voltage Pictures, film is currently in post-production)

Monday, 7 November, 2011:

• From the Trenches: The Director’s Viewpoint with Jon Amiel,Director, “Creation,” “Entrapment,” “The Man Who Knew Too Little,” “Copycat,” “Sommersby,” “The Core,” and for television “The Tudors,” “The Borgias,” and “The Singing Detective.”Hosted by John Alan Simon, Writer/ Director, “Radio Free Albemuth;” Producer, “The Getaway;” Former Staff Writer, New OrleansTimes-Picayune, Member, BAFTA/LA Board of Directors.

Presented by British Academy of Film & Television Arts – Los Angeles.

For the full schedule of Industry Conversations, visit: http://www.AmericanFilmMarket.com/industry-conversations

Los Angeles, CA, July 6, 2012– The American Film Market (AFM®) set for Oct. 31-Nov. 7 in Santa Monica, today announced the topics and schedule for its five day AFM Conference Series .   The, Conferences, covering a range of timely and valuable topics spanning from treatment to screen, will take place 9:15 am – 12:45 pm daily from Friday, Nov. 2 – Tuesday, Nov. 6, and will be comprised of a Finance Conference, Pitch Conference, Marketing Conference, Video-on-Demand Conference and Micro-Budget Conference.

The program provides AFM attendees, who hail from more than 70 countries, invaluable knowledge, insight, access and a rare opportunity to hear from the industry’s global thought leaders, decision makers and experts all in one place.  The AFM Conference Series launched in 2011 and sold out in its first year with more than 700 attendees at each event.

In addition, the AFM has just unveiled its newly redesigned website (www.americanfilmmarket.com) which coincides with the opening of registration for the Fall market.  The new website has an improved user interface and navigation, and has a new visual design, making it easier for AFM attendees to find the information they need.   In addition, the site boasts better content capabilities and allows more seamless ways to connect with AFM’s popular social media channels including Facebook, Twitterand LinkedIn.

“AFM is attended by industry leaders from more than 70 countries so the AFM Conference Series has a tremendous pool of experts and innovators to draw from.” said Jonathan Wolf, executive vice president of the Independent Film & Television Alliance and managing director of the AFM.  “This makes the AFM Conference Series unique and invaluable.  We are looking forward to building on the 2011 inaugural, sold-out event by exploring topics that are most relevant to global filmmakers.”

The 2012 AFM Conference Series will consist of:

Finance Conference, Friday, November 2

Leading CEOs, filmmakers, financiers and studio executives converge to explore the state of independent film financing, emerging trends, where the money is, new opportunities and incentives, and what the future holds.

Pitch Conference, Saturday, November 3

A good pitch can get a bad film made and a bad pitch can leave a terrific project languishing on the shelf.  Pitching is part art (it’s creative), part science (needs to follow a tight script) and part salesmanship.  Conference attendees will first learn the essential rules and tools of pitching from the experts.  Then, volunteers from the audience (you?) will pitch a panel of Hollywood decision makers.  They will give unvarnished feedback on each pitch – saying what worked, what didn’t, and why. Warning: This session is not for the weak.

Marketing Conference, Sunday, November 4

Connecting with and engaging the audience in authentic, creative ways is critical.  Word-of-mouth and friend recommendations can make or break the box office results.  The gurus behind the most successful and innovative new media marketing campaigns discuss reinventing the marketing wheel, explore how the consumer can be the most effective marketing tool and reveal how to win over the broadest possible audience.

Video-On-Demand Conference, Monday, November 5

Video-On-Demand is a growing revenue stream for filmmakers and content providers.  Like the excitement of a gold rush, many hope for a future when all films are available worldwide and every film finds an audience.  Producers, distributors and platforms will come together to disclose who is making money, how they are doing it and what the future holds – separating fact from fiction.

Micro-Budget Conference, Tuesday, November 6

New and unconventional financing, marketing and distribution resources are proving very successful for Micro-Budget films.  Producers and distributors will reveal how to find the money, making the most of budgets, what distributors are looking for, reaching your audience and how these new tools are redefining the film business.

The 2012 AFM Conference Series will be held at the Fairmont Miramar Hotel (101 Wilshire Boulevard, Santa Monica). For additional information, visit www.AmericanFilmMarket.com/conferences.

About the AFM

The business of independent motion picture production and distribution – a truly collaborative process – reaches its peak every year at the AFM, when more than 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, conferences, premieres, networking and parties.  Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry.

Founded in 1981, the AFM quickly became the premier global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof.  Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed.  In just eight days, more than $800 million in deals will be sealed – on both completed films and those in every stage of development and production – making the AFM the must-attend industry event.

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world’s producers and distributors of independent motion pictures and television programs.  More information is online at www.IFTA-online.org.