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About AFM

The business of independent motion picture production and distribution – a truly collaborative process – reaches its peak every year at the American Film Market. Over 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars, networking and parties. Participants come from over 80 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press all those who provide services to the motion picture industry.


Founded in 1981, the American Film Market (AFM) quickly became the premiere global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $1 billion in deals will be sealed — on both completed films and those in every stage of development and production — making AFM the must-attend industry event.


The AFM transforms Santa Monica. The Loews Santa Monica Beach Hotel is converted into a busy marketplace. All 18 screens on the Santa Monica Promenade and the surrounding community become AFM screening rooms for the entire eight-day event and eight digital and video screening rooms are added just for the AFM.


Participants may view more than 700 screenings of approximately 400 films – 26 new films every two hours – the majority of them world or U.S. premieres. Titles range from big budget blockbusters that will be released by the major studios in the U.S., to lower budget art and genre films recognized at international film festivals, all destined for theaters and television around the world. With 8,000 attendees, 700 screenings, and the industry’s largest Conferences, the American Film Market continues to be the pivotal destination for independent filmmakers and business people from all over the world.



2015: November 4 – 11
2016: November 2 – 9
2017: November 1 – 8



Santa Monica, California


The American Film Market is produced by the Independent Film & Television Alliance,