American Film Market Unveils ‘AFM Screenings On Demand’

American Film Market Unveils “AFM Screenings On Demand”

LOS ANGELES, CA – AUGUST 15, 2017: The American Film Market® (AFM®) announced today that it will introduce an online screenings platform, AFM Screenings On Demand, in advance of this year’s market. The new platform will allow sales companies to screen their films privately for Buyers before, during and/or after the American Film Market.
AFM Screenings On Demand, which is free for invited viewers, will begin screening films on October 23, 2017, one week before AFM, and conclude on March 31, 2018, one week after Hong Kong Filmart. Additionally, on demand viewing stations will be available onsite at the AFM, providing a convenient viewing option throughout the market.
“AFM Screenings On Demand will make it easier for Buyers to see every film they are interested in,” said AFM Managing Director Jonathan Wolf. “And with online screenings starting a week before the market, Buyers will now be ready to make offers on completed films when they arrive on opening day.”
Each film’s online schedule can be customized, allowing exhibiting companies to choose when to make their films available. Modestly budgeted films are expected to begin online screening before the market, while films that screen in AFM theatres will likely rely on the service for catch-up screenings after the market.
AFM Screenings On Demand will use SHIFT72’s technology to provides studio approved Digital Rights Management and anti-piracy tools to securely stream premium content in HD quality.
The 38th edition of American Film Market will take place November 1–8 in Santa Monica.
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About the American Film Market
The American Film Market is the world’s largest motion picture business event. Over 7,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, conferences, networking and parties. Participants come from more than 80 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press all those who provide services to the motion picture industry.
Unlike a film festival, the AFM is a marketplace – with over 200,000 square feet of exhibition space – where production and distribution deals are closed. In just eight days, more than US$1 billion in deals will be sealed — on both completed films and those in every stage of development and production.
Participants may view more than 500 screenings of 300+ films – 29 new films every two hours – the majority world or U.S. premieres. Titles range from big budget blockbusters that will be released by the major studios to lower budget art and genre films recognized at international film festivals.
With 7,000 attendees, 500 screenings, 300 exhibiting distributors, and the industry’s largest Conference series, AFM is the pivotal destination for independent filmmakers and business people from all over the world.
About The Independent Film & Television Alliance®
The Independent Film & Television Alliance (IFTA®) is the global trade association of the independent motion picture and television programming industry. Headquartered in Los Angeles, IFTA represents and provides significant entertainment industry services to more than 125 member companies from 20+ countries, consisting of independent production and distribution companies, sales agents, television companies, studio-affiliated companies, and financial institutions engaged in content finance. Collectively, IFTA Members produce more than 400 independent films and countless hours of television programming each year and generate more than $4.5 billion in distribution revenues annually.
As the voice and advocate for the independent film and television industry worldwide, the Alliance speaks out on matters of critical importance and, where appropriate, actively lobbies governments around the world in regard to measures directly affecting the independent industry. For more information on IFTA, please visit
About SHIFT72
SHIFT72 is a New Zealand video technology company that provides secure video on demand platforms to the entertainment industry. SHIFT72’s video technology focuses on content protection and premium viewing experiences. SHIFT72’s platforms are equipped with world class anti-piracy tools and studio approved Digital Rights Management (DRM) which is why leading entertainment brands trust SHIFT72 to deliver and stream their premium content to global audiences.
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