Los Angeles, CA, Sept. 22, 2010 – The American Film Market has launchedMyAFM, a social networking site for AFM attendees, at, AFM Managing Director Jonathan Wolf announced today.

The private film industry site will allow registered AFM attendees to connect before, during and after AFM. On MyAFM users can search and browse AFM attendees, send private messages, set up 1:1 meetings and share profiles, websites, Facebook, LinkedIn and Twitter with other registered attendees. MyAFM also has a companion mobile site at

“My AFM opens new channels of communication for AFM attendees and ensures that everyone will connect,” Wolf said.

About the AFM
The business of independent motion picture production and distribution — a truly collaborative process — reaches its peak every year at the AFM when more than 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars, premieres, networking and parties. Participants come from over 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry.

Founded in 1981, the AFM hs become the premier global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be sealed — on both completed films and those that haven’t started shooting yet — making AFM the must-attend industry event.

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world’s producers and distributors of independent motion pictures and television programs. More information can be found at