Los Angeles, CA, Oct. 26,2010– The American Film Market (AFM) and the Hong Kong Trade Development Council (HKTDC) have collaborated for “Hong Kong Day” at the 2010 AFM on Thursday, Nov. 4.  Throughout the day, events and activities will focus on the benefits of producing and co-producing in Hong Kong, the breadth of films and projects from Hong Kong sales companies and the 2011 edition of Hong Kong International Film & TV Market (FILMART).  AFM Managing Director Jonathan Wolf and HKTDC Assistant Executive Director Raymond Yip made the announcement today.

Hong Kong Day activities, which begin with a ceremonial ribbon cutting at the entrance of Loews Hotel, will include a seminar about co-producing in Hong Kong, market premiere screenings of six films and a cocktail reception for invited guests.

“Hong Kong offers an efficient and skilled environment for producers, a gateway to mainland China and FILMART, the region’s only global film market,” Wolf said.  “We are thrilled to have the Hong Kong Trade Development Council join with us at AFM.”

“Given our long-time alliance with AFM, we are honored to launch the inaugural Hong Kong Day, especially as we are celebrating the 15th anniversary of FILMART next year,” said Yip.  “Through an interesting variety of activities, we hope that overseas film professionals at AFM will discover Hong Kong as an effective trade platform for exploring the Asian markets, particularly the vast potential of China.”

Two theater screens will be dedicated exclusively to market premieres from Hong Kong sales companies:

All About Love fromMega-Vision Pictures Limited

  • Bruce Lee, My Brother from Media Asia Distribution
  • The Child’s Eye from Universe Films Distribution
  • Legend of the Fist: The Return of Chen Zhenfrom Media Asia Distribution
  • The Stool Pigeon fromEmperor Motion Pictures
  • Triple Tapfrom Emperor Motion Pictures

Details on all films are available at The Film Catalogue,


November 4, 2010

Major Events

 “Opening Ceremony” (ribbon cutting)



10:00 am



Main Entrance, Loews Hotel



No RSVP is required and all guests are welcome
 “Press Conference”



10:30 am



Press Conference Room, Loews Hotel



All media; RSVP to
“Hong Kong: Asia’s Co-production Centre and Gateway to the China Market”*



3:00 – 4:30 pm



Pacific Room, Le Merigot Hotel, Courtyard Level


: Registration via AFM website
  “Hong Kong Reception”



5:00 – 7:00 pm



Ocean & Vine Restaurant, Loews Hotel


: RSVP required with HKTDC
 Hong Kong Companies at AFM 2010

AFM Office

Bigfoot Entertainment Inc.

331 –Loews

Distribution Workshop (HK) Ltd.

534 – Loews

Easternlight Films

729 – Loews

Edko Films Ltd.

461 – Loews

Emperor Motion Pictures

529 – Loews

Filmko Films Distribution (Hong Kong) Ltd.

327 – Loews

Fortissimo Films

218 – Le Merigot

Golden Network Asia Limited

437 – Loews

Jackie & JJ Productions Limited & Jackie Chan Theater International

318 – Loews

Media Asia Distribution Ltd.

517 – Loews

Mega-Vision Pictures Limited

316 – Loews

Mei Ah Entertainment Group Ltd.

440 – Loews

Universe Films Distribution Co., Ltd.

452 – Loews

We Distribution Limited

326 – Loews

About the American Film Market (AFM)

The business of independent motion picture production and distribution — a truly collaborative process — reaches its peak every year at the AFM when more than 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars, premieres, networking and parties. Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry.

Founded in 1981, the AFM quickly became the premier global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be sealed — on both completed films and those that haven’t started shooting yet — making AFM the must-attend industry event.

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world’s producers and distributors of independent motion pictures and television programs. More information can be found at

About Hong Kong International Film & Television Market (FILMART)

Hong Kong International Film and TV Market (FILMART), organized by the Hong Kong Trade Development Council since 1997, is the leading event of its kind in Asia and one of the most important film markets for the global film industry.

FILMART attracts renowned producers, distributors, investors and professionals from around the world for launching full-scale promotions, networking with key industry players and negotiating deals. The 14th edition in 2010 was a record-breaking year with more than 540 exhibitors and some 5,000 visitors from 51 countries and regions.

The upcoming edition is the 15th anniversary of FILMART to be held March 21-24, 2011 at the Hong Kong Convention and Exhibition Centre in the downtown Wan Chai district.

About Hong Kong Trade Development Council (HKTDC)

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organizes trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: