Stage Set for Hong Kong Day on 6 November Events to Spotlight Hong Kong’s Co-Production Strengths

The American Film Market (AFM®) and the Hong Kong Trade Development Council (HKTDC) have joined forces to proudly present Hong Kong Day at the American Film Market in Santa Monica, California on 6 November. Being staged for the fifth consecutive year, Hong Kong Day will feature a series of events spotlighting the benefits of co-producing in Hong Kong. Details of Hong Kong Day were unveiled by AFM Managing Director Jonathan Wolf and HKTDC Regional Director of Americas Ralph Chow today.

Hong Kong Day Activities

Hong Kong Day will focus on the city’s strengths as an international co-production platform in Asia, and particularly on the opportunities for production companies in the United States and around the world to partner with firms in Hong Kong to access the huge Chinese mainland market. Hong Kong Day activities will kick off with an opening ceremony and ribbon-cutting at the entrance to Loews Santa Monica Beach Hotel. There will also be a seminar entitled “Hong Kong: Your Ideal Platform to the Co-Production Market in China”. Premiere film screenings by Hong Kong companies will also be held throughout the day.

“Hong Kong is Asia’s co-production hub, thanks to itsfree-trade agreement with mainland China – the Closer Economic Partnership Arrangement – its excellent services sector and its renowned film industry,” said Mr Wolf. “We are thrilled that HKTDC has chosen the AFM to share these benefits with the world’s producers.”

“In addition to the talent, services expertise and business acumen that Hong Kong has acquired during a century of filmmaking, we are also the ideal springboard to the Chinese mainland market and its potential audience of more than one billion moviegoers,” said Mr Chow. “Over the past decade the number of Hong Kong-mainland co-productions has jumped from about 10 a year to around 30 a year, and many of them are very popular at box offices across China.”

Hong Kong at the Movies

The following films will be presented by Hong Kong companies on Hong Kong Day:

·  The Deathday Party, from Easternlight Films Ltd- screening at Fairmont 3, 9am

·  The Seventh Lie, from Bravos Pictures Limited – screening at AMC Santa Monica 6, 9am

·  Gangster Pay Day, from Star Alliance – screening at AMC Santa Monica 6, 1pm

·  Uncle Victory, from Star Alliance – screening at AMC Santa Monica 6, 5pm

Details of all Hong Kong screenings are available at


6 November

Opening Ceremony (ribbon cutting)
Time: 10:00am
Venue: Main entrance, Loews Santa Monica Beach Hotel
Details: No RSVP required; all guests welcome
Roundtable – “Hong Kong: Your Ideal Platform to the Co-Production Market in China”
Panel: Howard Frumes, Partner, Alexander, Lawrence, Frumes & Labowitz, LLP; Wei Han, President, Bliss Media Ltd.;
Time: 2:30pm – 4pm
Venu: AFM Studio, Loews Santa Monica Beach Hotel
Details: No RSVP required; open to all AFM badge-holders (Seating is limited and on a first-come-first-served basis)
Hong Kong Reception
Time: 5:30pm – 7:30pm
Venue: Ocean & Vine Restaurant, Loews Santa Monica Beach Hotel
Details: Invitation only















Hong Kong Companies at AFM 2014

Company Loews Office
All Rights Entertainment 540
Bravos Pictures Limited 544
China 3D Digital Distribution 460
Distribution Workshop 604
Easternlight Films 729
Edko Films 452
Emperor Motion Pictures 529
Fortissimo Films 817
Golden Network Asia Limited 437
Media Asia Distribution 517
Mega-Vision Project Workshop Limited 534
Mei Ah Entertainment Group 532
Star Alliance Movies (HK) Co., Ltd. 538
Universe Films Distribution Co., Ltd. 328


For the latest information and to register, visit you can also call: +1 310 446 1000. AFM on Facebook:; follow @AFMOFFICIAL on Twitter.

About the American Film Market 

The business of independent motion picture production and distribution reaches its peak every year at the American Film Market.  The global film industry converges in Santa Monica for eight days of deal-making on films in every stage of development and production, as well as screenings, conferences, networking and parties.

With 8,000 industry leaders from more than 80 countries, 700 screenings and the industry’s largest Conference Series, AFM is the pivotal destination for filmmakers, producers, writers,  directors, distributors, financiers, industry executives, talent, the international media and all those who provide services to the worldwide motion picture industry.

The AFM is produced by the Independent Film & Television Alliance® the global trade association of the independent motion picture and television industry.

Twitter: @AFMOFFICIAL #AFM2014

About The Independent Film & Television Alliance (IFTA)

The Independent Film & Television Alliance (IFTA) is the global trade association for the independent motion picture and television industry. Headquartered in Los Angeles, the organization represents more than 145 member companies from 21 countries, consisting of independent production and distribution companies, sales agents, television companies and financial institutions engaged in film finance. IFTA is dedicated to protecting and strengthening its Members’ ability to finance, produce, market and distribute independent films and television programs in an ever-changing and challenging global marketplace.

AFM Partner Events

AFM Partner Events offer participants many ways to connect with the film industry.

AFI FEST presented by Audi– November 6 – 13

The American Film Institute’s annual celebration of international cinema from modern masters and emerging filmmakers, AFI FEST features nightly red-carpet galas, special screenings, conversations and tributes.  AFI FEST is the only film festival in the United States to hold the prestigious FIAPF accreditation, assuring a high standard of quality and reliability for the international film community.

The World Animation & VFX Summit– November 2 – 5

The World Animation & VFX Summit shapes the future of worldwide animation and VFX, connecting studio executives, producers, agents, distributors and talent, face-to-face in a warm and intimate club environment.

US-China Film Summit– November 5

The U.S.-China Film Summit focuses on how Chinese and Hollywood film industry leaders are navigating the East-West filmmaking process and addresses the trends and dynamics in the U.S.-China film relationship, including recent success stories.

The Britannia Awards– October 30

The Britannia Award is the highest accolade presented by BAFTA Los Angeles and is a celebration of achievement honoring individuals and companies who have dedicated their careers or corporate missions to advancing the art-forms of the moving image.

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