Adam Carolla, comedian, podcast king, New York Times Best Selling Author and crowdfunding leader will participate in an Industry Conversation discussing the making of his film Road Hard at the American Film Market (AFM) on Sunday, November 9th. The conversation, titled Road Hard – A Comedian’s Journey from Crowdfunding to Distribution, will give Carolla a forum to discuss challenges and triumphs of funding a film, taking it through production, and working towards distribution.

In 2013, Carolla led a successful crowd funding campaign, raising $1.5 million for his movie, Road Hard via the website, which became the subject of his keynote address at last year’s AFM Production Conference. Within the past year, he went on to write, direct, and star in the film which shows the journey of a former standup-turned-sitcom-star who, after the cancellation of his show and a divorce, is forced to go back on the road and perform at the dumpy clubs he played on the way up.

“When I attended the AFM last year, Road Hard was just getting off the ground with the successful crowdfunding campaign. I’m thrilled to return to the AFM with this project in post-production, and share all the new experiences gained while making the film” said Adam Carolla.

“Writer, producer, director, actor, bestselling author, Guinness World Record for most downloaded podcast, winner of the Long Beach Grand Prix Pro/Celebrity Race and, of course, a master of crowdfunding. We’re thrilled to welcome Adam Carolla back to AFM. He is the ultimate entrepreneur and a true renaissance man,” said Jonathan Wolf, Managing Director of the AFM.

The AFM Industry Conversation with Adam Carolla will take place at 3:00pm, at the AFM Studio in the Loews Santa Monica Beach Hotel. For further information about the AFM please visit:

About Adam Carolla

Adam Carolla is best known as a comedian, actor, radio personality, television host and NY Times best-selling author. He currently hosts The Adam Carolla Show, which holds the Guinness Book of World Records for “most downloaded podcast,” and stars on Spike TV’s Catch A Contractor. His latest book, President Me, was released this Spring from Harper Collins Publishing and debuted #8 on the NY Times Best Seller List. Adam became a New York Times best-selling author when his book, In 50 Years We’ll All Be Chicks topped the charts for ten weeks. The audio version went straight to the #1 position on iTunes and remains there today. Adam also starred on ABC’s hit reality seriesDancing with the Stars, hosted Comedy Central’s Too Late with Adam Carolla and starred in TLC’s The Adam Carolla Project, which chronicled the renovation and subsequent sale of his boyhood home. Carolla also co-created and co-starred in two hit Comedy Central shows, The Man Show (1999-2003) and Crank Yankers (2002-2007). @adamcarolla

About the American Film Market 

The business of independent motion picture production and distribution reaches its peak every year at the American Film Market.  The global film industry converges in Santa Monica for eight days of deal-making on films in every stage of development and production, as well as screenings, conferences, networking and parties.

With 8,000 industry leaders from more than 80 countries, 700 screenings and the industry’s largest Conference Series, AFM is the pivotal destination for filmmakers, producers, writers,  directors, distributors, financiers, industry executives, talent, the international media and all those who provide services to the worldwide motion picture industry.

The AFM is produced by the Independent Film & Television Alliance® the global trade association of the independent motion picture and television industry.


About The Independent Film & Television Alliance (IFTA)

The Independent Film & Television Alliance(IFTA) is the global trade association for the independent motion picture and television industry. Headquartered in Los Angeles, the organization represents more than 145 member companies from 21 countries, consisting of independent production and distribution companies, sales agents, television companies and financial institutions engaged in film finance. IFTA is dedicated to protecting and strengthening its Members’ ability to finance, produce, market and distribute independent films and television programs in an ever-changing and challenging global marketplace.

AFM Partner Events

AFM Partner Events offer participants many ways to connect with the film industry.

AFI FEST presented by Audi – November 6 – 13

The American Film Institute’s annual celebration of international cinema from modern masters and emerging filmmakers, AFI FEST features nightly red-carpet galas, special screenings, conversations and tributes.  AFI FEST is the only film festival in the United States to hold the prestigious FIAPF accreditation, assuring a high standard of quality and reliability for the international film community.

The World Animation & VFX Summit – November 2 – 5

The World Animation & VFX Summit shapes the future of worldwide animation and VFX, connecting studio executives, producers, agents, distributors and talent, face-to-face in a warm and intimate club environment.

US-China Film Summit – November 5

The U.S.-China Film Summit focuses on how Chinese and Hollywood film industry leaders are navigating the East-West filmmaking process and addresses the trends and dynamics in the U.S.-China film relationship, including recent success stories.

The Britannia Awards – October 30

The Britannia Award is the highest accolade presented by BAFTA Los Angeles and is a celebration of achievement honoring individuals and companies who have dedicated their careers or corporate missions to advancing the art-forms of the moving image.

Press Contact:
DDA Public Relations