NOVEMBER 2 - 7, 2021 • Santa Monica

The AFM Sessions - Video Library

The AFM Sessions – Video Library

Every Wednesday, we will release two recordings from The AFM Sessions. We hope these bring you actionable information that you can apply to your own projects and businesses as well as inspiration for your work during these challenging times. We encourage you to watch, share and discuss The AFM Sessions with your colleagues and peers.

AFM Finance Conference

Finance Conference: Producing Without a Completion Bond
The current climate indicates very few films are headed into production fully bonded. Our panel explores how some productions are attempting to mitigate risk by negotiating insurance, self-bonding, and working with independent equity financiers.
Panelists: Brad Krevoy, CEO, Motion Picture Corporation of America | Brian O’Shea, CEO, The Exchange | John Sloss, Founder, Cinetic Media
Moderator: Jill Goldsmith, Co-Business Editor, Deadline
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Keep Calm and Carry on Filming

Keep Calm and Carry On Filming
In partnership with the British Film Institute (BFI)
As the UK industry continues to be impacted by Covid and Brexit, the session will examine how film production has restarted with a panel that has direct hands-on experience of getting things back up and running. It will focus on what films are being made, by whom and how.
Panelists: Adrian Wootton, Chief Executive, Film London and the British Film Commission | Anna Mansi, Head of Certification, British Film Institute | Julia Oh, Senior Commissioning Executive, Film4 | Alison Thompson, Co-President, Cornerstone Films
Moderator: Jeremy Kay, Americas Editor, Screen International
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Pandemic-Production-Challenges-Solutions

Pandemic Production Challenges & Solutions
Getting films into production safely is the biggest obstacle the global industry is facing. Executives, producers and those creating and overseeing production guidelines talk the protocols, costs, and risks associated with production in the time of a pandemic.|
Panelists: Chris Moore, Producer, Almost Never Films | Celine Rattray, Partner & Producer, Maven Pictures | Jennifer Westin, SVP, Production, MarVista Entertainment
Moderator: Richard Botto, Founder & CEO, Stage 32
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How-to-Make-Movies-From-Indies-to-Studio-Features-Working-On-Set

How to Make Movies, From Indies to Studio Features & Working On Set
Dan Mazer, writer of Borat and Director of I Give it a Year and Home Alone (reboot), joins Director and Host Giles Alderson and Producer/Financier Ian Sharp to talk how to make movies, from indies to studio features, working on set and the writer/director/producer relationship.
Hosts: Giles Alderson, Creator & Host, The Filmmakers Podcast  | Ian Sharp, Founder, Sharp House
Guest: Dan Mazer, Writer & Director, LBI Entertainment
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The-Future-of-Film-A-Conversation-with-NEONs-Elissa-Federoff

The Future of Film: A Conversation with NEON’s Elissa Federoff
Elissa Federoff, President of Distribution, NEON, looks ahead to the future of feature film distribution and exhibition; expected challenges and finding ground in a new normal.
Moderated by Brent Lang, Executive Editor, Film & Media, Variety
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Who-Did-I-Offend-Now-Cultural-Competency-in-Storytelling

Who Did I Offend Now? Cultural Competency in Storytelling
presented in partnership with the NAACP
A long line of films, including epics like Birth of a Nation and Gone with the Wind, have been praised for cinematic prowess and ironically denounced for cultural insensitivity. At a time when social perspectives are largely shaped by an endless barrage of deliberately designed media images, film and television content creators are being challenged for contributing to a world of misinformation and division. Are they perpetuating negative stereotypes? Is bias an unavoidable element of art? Should artistic license be subject to revocation in the pursuit of representational equity? What steps can be taken to ensure cultural competence in media?
The NAACP will probe these questions and lead an exploratory forum on the power and social responsibilities that accompany mass media storytelling.
Panelists: Darnell Hunt, Dean of the Division of Social Sciences and Professor of Sociology and African American Studies, UCLA | Brittany A. Little, Vice President, Drama Development, Universal Television | Britta Wilson, Vice President, Inclusion Strategies, Pixar Animation Studios
Moderator: Kyle BowserNAACP
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Whats-Working-in-the-Pre-Sales-Marketplace

What’s Working in the Pre-Sales Marketplace?
Pre-Selling to territorial Buyers is key to financing most independent films. What are they looking for? Which genres and talent? How do you set a budget that will reflect the marketplace? Discover which projects are most likely to sell globally before they are made.
Panelists: Kimberly Fox, Partner & Head of International Sales, MadRiver International | Jeffrey Greenstein, President, Millennium Media | Nat McCormick, EVP, Worldwide Distribution, The Exchange
Moderator: Jeremy Kay, Americas Editor, Screen International
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EUROPE-How-to-Co-Produce-Between-the-US-and-Europe

Europe! How to Co-Produce Between The US and Europe?
presented in partnership with the European Film Promotion (EFP)
How to combine the very different financing and production systems. The speakers are producers who share their experiences.
Panelists: D.J. Gugenheim, Producer, President, ALP Andrew Lauren Productions USA | Klaudia Śmieja-Rostworowska, Producer, Founder, Madants & NEM Corp. Poland | Olivier Théry-Lapiney, Producer, Alcatraz Films
Moderator: Sonja Heinen, Managing Director, EFP
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The Future of Film: A Conversation with Solstice Studios’ Mark Gill

The Future of Film: A Conversation with Solstice Studios’ Mark Gill
Mark Gill, President & CEO, Solstice Studios, explors the future state of the industry; predictions of how independent film, the marketplace, and audience consumption will change.
Moderated by Anthony D’Alessandro, Managing Editor, Deadline
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Indie Film Hustle Podcast: Raising Money in A COVID World & The Future of Film Distribution

Raising Money in A COVID World & The Future of Film Distribution
In this session filmmaker and Founder of Indie Film Hustle Alex Ferrari and film financier Franco Sama discuss raising money in the times of COVID-19. They also discuss the ever-changing landscape of film distribution, how filmmakers can position their films for success and how to avoid bad distribution deals.
Host: Alex Ferrari, Founder, Indie Film Hustle
Guest: Franco Sama, CEO, Samaco Films
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Low-Budget-Films-with-Huge-Profit-Potential

Low Budget Films with Huge Profit Potential
Everyone in the film business is looking for that next low budget unicorn. Industry decision makers discuss what makes a film investment-worthy and the keys to huge revenue potential.
Panelists: Jillian Apfelbaum, EVP, Content, Village Roadshow Pictures | Nick Spicer, Partner, XYZ Films | Zachary Tarica, CEO & Director, The Forest Road Co.
Moderator: John Rhodes, Co-Founder, Screencraft
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Screenwriting on a Micro-Budget: How to Make an Impact With Your Story While Embracing Limitations

Screenwriting on a Micro-Budget: How to Make an Impact With Your Story While Embracing Limitations
Producing micro-budget films has become more accessible than ever in recent years, at least from a technical standpoint. But many filmmakers wrestle with the same question – How can I adapt my creative concepts to work on a smaller canvas? This question serves as the foundation for our discussion, and a framework for understanding how to balance creative intent with budgetary limitations, to ultimately create the most viable finished product.
Host: Noam Kroll, Director & Host, Show Don’t Tell Podcast
Guest: Bryan Hill, Screenwriter, The Bryan Hill Project
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Distribution Conference: Standing Out in the Streaming Game; What Platforms and Audiences Want

Distribution Conference: Standing Out in the Streaming Game; What Platforms and Audiences Want
Gaining attention in an increasingly saturated market is challenging to say the least. Platform leaders will speak to their acquisition needs and strategy, and reveal what types of content have a greater chance at VOD success.
Panelists: Scilla Andreen, Co-Founder & CEO, IndieFlix | Cameron Douglas, VP of Home Entertainment, FandangoNOW
Moderator: Erick Opeka, President, Cinedigm Networks
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he-Keys-to-Crowdsourcing

The Keys to Crowdsourcing
In the age of Covid, learning how to crowdsource has never been more important. Join Stage 32 CEO and Author of Crowdsourcing for Filmmakers: Indie Film and The Power of the Crowd for a class that will explain how to put crowdsourcing to use to establish your personal brand and the brand of your projects by using social media, offline efforts and other tools. You will learn all aspects of crowdsourcing including how to identify, engage, and move an army of supporters on your behalf.
Instructor: Richard Botto, Founder & CEO, Stage 32
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Managing-Financial-Risk-from-Script-to-Screen

Managing Financial Risk from Script to Screen
Industry experts talk about finding and keeping investors as a film moves from development through distribution.
Panelists: Ryan Broussard, Vice President, Sales & Production Incentives, Media Services Payroll | Gregoire Gensollen, COO, Tucker Tooley Entertainment | 
Gary Raskin, Managing Partner, Raskin Gorham Anderson Law LLP
Moderator: David Offenberg, Associate Professor of Entertainment Finance, Loyola Marymount University
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Writers-Workshop-The-Art-of-Cinematic-Superstructure

Writers Workshop: The Art of Cinematic Superstructure
One of the greatest challenges facing screenwriters is developing an engaging premise into a compelling, well-structured story. This workshop explores the art of superstructure; the essential narrative turning points that have held together great stories throughout the history of filmmaking. From the opening scene to the emotionally engaging climax, learn how critical scenes work in synthesis with one another, how to avoid the pitfalls of a poorly structured story, and gain a greater understanding of what holds a great story together.
Instructor: Steven Wolfson, Screenwriter/Instructor, UCLA
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Global-Sales-and-VOD

Global Sales and VOD
presented in partnership with The Film Collaborative
Industry experts discuss current strategies and trends for global film sales and VOD distribution. Get insight into the varying business models, the state of the marketplace, “all rights” versus direct VOD platform deals, and expectations for 2021 and beyond.
Panelists: Wendy Bernfeld, Founder/CEO, Rights Stuff | Gabrielle Rozing, General Manager, Fortissimo Films | Todd Olsson, President of International, Highland Film Group | Brian O’Shea, CEO, The Exchange
Moderator: Orly Ravid, Founder & Co-Executive Director, The Film Collaborative and Attorney, Mitchell Silberberg & Knupp LLP (MSK)
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Made-by-Africans-Watched-by-the-World

Made by Africans, Watched by the World
African film and television content is on the rise in their home market and globally, especially in the US. Meet the producers and talent behind successful productions that have found global audiences with their stories and find out what the secret is to their success.
Panelists: Mayenzeke Baza, Head Of Distribution & Financing, AAA Entertainment | Bradley Joshua, CEO & Executive Producer, Gambit Films | Rethabile Ramaphakela, Co-Owner & Creative Director, Burnt Onion Productions
Moderator: Pascal Schmitz, Co-Founder / Executive Producer / Head of Development & Production, AAA Entertainment
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U.S.-Film-Incentives-From-Application-to-Audit

U.S. Film Incentives: From Application to Audit
As production ramps back up, film offices have opened the floodgates for tax credit applications. Producers are seeking locations that not only support set safety but also deliver the most savings. Join our film tax incentive experts as they do a deep dive on each of their disciplines: the application process, preselling your credit for financing, brokering a transferable credit and getting through the audit. An A-to-Z film incentives course from recognized leaders in the field.
Panelists: Nicole Ameln, President and Founder, North Star Incentives, Inc. | David Benavente, Vice President Independent Sales and Independent Services, Cast & Crew Entertainment Services | David Brauer, CPA, Brauer & Co., PC | Marco Cordova, Director of Film Finance and West Coast Tax Credit Investments, Monarch Private Capital
Moderator: Ryan Broussard, VP of Production Incentives and Sales, Media Services Payroll
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Diverse-Dynamic-Sustainable-Evolution-of-a-European-VoD-Sector

Diverse, Dynamic, Sustainable: Evolution of a European VoD Sector
presented in partnership with EUROVOD
European indie VoD platforms are playing an essential role in a changed audiovisual ecosystem and society, where editorial choices and cultural diversity are key, building a diverse, dynamic and sustainable sector. In 2020 lessons have been learned about how to build on audience behavior when we speak about specialized, independent and local content, proving the value of cooperation between on-demand services, cinemas, festivals and local cultural operators.
Panelists: Denis Février, Executive Director & Co-Founder, Polkatulk / Scenso.tv and VP, Tënk | Agustina Lumi, Tech Project Manager, EUROVOD | Jaume Ripoll, Co-Founder, Filmin | Jean-Baptiste Viaud, General Delegate, LaCinetek
Moderator: Michael Gubbins, Founder, SampoMedia
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How-to-Secure-the-Right-Cast-for-a-Greenlight

How to Secure the Right Cast for a Greenlight
Attaching talent to your project is an important step towards getting it financed. Casting directors and producers share how to carefully target the right talent and what it takes to attract them.
Panelists: Jenny Jue, Owner & Casting Director, Downtown Casting | Laura Rister, Producer, Untitled Entertainment
Moderator: Caroline Couret-Delegue, Managing Director, Film Seekers
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The-Director-Producer-Relationship

The Director/Producer Relationship
Learn the best ways directors and producers can work together to ensure a film’s success. Prominent filmmakers and producers share their intimate knowledge, tips, insights, and horror stories.
Panelists: Gigi Saul Guerrero, Director / Actor, Luchagore Productions, “Culture Shock” “The Purge TVS2” | Travis Stevens, Founder & CEO, Snowfort Pictures | Lisa Whalen, CEO, Company X / SpectreVision 
Moderator: Shaked Berenson, CEO, Entertainment Squad
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Deciphering Streaming Models & The Path to VOD Distribution

Deciphering Streaming Models & The Path to VOD Distribution
With the global VOD space continuing to evolve, these distribution experts provide current insights into the marketplace and platforms so you can better navigate both the streaming opportunities and challenges for independent content.
Panelists: Audrey Delaney, SVP, Distribution & Worldwide Marketing, Blue Fox Entertainment | Linda Nelson, CEO, Indie Rights | Lise Romanoff, CEO & Managing Director, Vision Films | James Schamus, CEO, Symbolic Exchange
Moderator: Bruce Eisen, President, Digital Advisors
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Building a Marketing Toolkit for Independent Features

Building a Marketing Toolkit for Independent Features
Motion picture marketing executives walk you through the key pieces of a successful marketing plan to ensure no opportunities are overlooked in production and that the filmmaker captures and delivers everything needed for the ideal marketing toolkit.
Presenters: Katherine MacDonald, SVP, Animation, Paramount Pictures | Russell Schwartz, President, Pandemic Marketing Group
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