From Scroll to Screen: How Social Media Is Driving the New Box Office
In an era where audiences decide what to watch — and where — with a swipe, the journey from social feed to cinema seat has become a strategic battleground. This conversation explores how data, experimentation, and closed-loop attribution will empower studios, distributors, and exhibitors make smarter decisions — driving measurable growth across the entire value chain. Leaders from Fever and Atom Tickets share lessons and strategies from live-event ticketing, where data-driven insights have transformed go-to-market strategy, and discuss how similar innovation can reshape the future of theatrical.
Panelists:
Farah Khan, COO, Atom Tickets
Rahul Lakhwani, Team Lead, Fever Original Global
Presented by Fever and Atom Tickets
Speakers
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Rahul LakhwaniTeam Lead, Fever Originals GlobalRahul Lakhwani is a strategy and marketing leader who has built his career at the intersection of entertainment, technology, and data. As a Strategic Team Lead at Fever, he oversees investments and partnerships that expand Fever’s live event and theatrical businesses across North America, collaborating with major brands, creative partners, and IP owners to craft new experiential formats. Previously, Rahul helped shape marketing and growth strategies for some of the world’s most influential entertainment companies — including Activision Blizzard and Disney — where he led initiatives to expand product lines, elevate creative and digital capabilities, and deepen audience engagement. Earlier in his career at Deloitte, he advised global F500 executives on growth, customer, and pricing strategy. His work today continues that throughline: blending creativity, experimentation, and analytics to reimagine how audiences discover and experience entertainment.
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Farah KhanChief Operating Officer, Atom TicketsFarah Khan is the Chief Operating Officer at Atom Tickets, a leading social movie-ticketing platform transforming the way audiences discover, plan, and experience movies. With extensive experience in operations and strategic partnerships, she oversees the company’s day-to-day business performance, drives platform scalability, and strengthens collaborations with major studios and exhibitors.