OCTOBER 31 - NOVEMBER 7, 2018 • SANTA MONICA

Programs & Events

Conferences

 

AFM Conferences provide attendees with knowledge and insights from industry thought leaders, decision makers and experts.

The Global Perspective

Friday, November 2     |     9:15am – 12:45pm     |     Starlight Ballroom, Fairmont Hotel

 

Pitch Conference

Saturday, November 3    |     9:15am – 12:45pm     |     Starlight Ballroom, Fairmont Hotel

 
Pitching Essentials
A good pitch can get a bad film made while a bad pitch can leave a terrific project languishing on the shelf. Pitching is part art (it’s creative), part science (it needs to follow a tight script) and part sales (you have to wow them). Conference attendees will learn the essential rules and tools of pitching from the experts.
 


The 2-Minute Pitches
Volunteers selected in advance will pitch to our expert panel. They will give unvarnished feedback on each pitch – explaining what worked, what didn’t – and why.

Presenter/Moderator
Pilar Alessandra, Instructor/Consultant, On The Page

Panelists
Tobin Armbrust, President, Worldwide Production & Acquisitions, Virgin Produced
Cassian Elwes, Independent Producer/Agent

 

 

Blockchain Conference

Saturday, November 3    |     2:30pm – 5:30pm     |     Starlight Ballroom, Fairmont Hotel

 
Production Finance Opportunities
Through decentralized transactions and transparency, Blockchain can attract stakeholders, reduce production costs and empower producers. Three presentations will explore how to use Blockchain in your next production.


Democratizing Distribution
Blockchain promises a frictionless ecosystem with immediate cash-flow from transactions – including peer-to-peer – with direct access to global audiences, transparent royalty payments and reduced piracy risk. Three presentations will cover the breadth of Blockchain’s potential to transform independent film distribution.
 

Finance Conference

Sunday, November 4     |     9:15am – 12:45pm     |     Starlight Ballroom, Fairmont Hotel

 

Producing Studio Films with Independent Budgets
Production quality and talent are more crucial than ever. Producers need to be strategic with their budgets – talent, locations, special effects, crew, everything! Seasoned producers and experts share their advice on how to stretch budgets and get every dollar, euro, pound, yen or franc “on the screen.”


The Film Finance Matrix: From Script to Screen

Our panel of experts will be presented with five film packages – each with partial or limited funding. They will explore and disclose how each film could be fully financed. Five case studies; five solutions.


MCLE Credit: One hour of MCLE credit is available for attorneys for the second session.
CE Credit: Three hours of CE credit is available for CPAs for the full Finance II Conference.

 

Production Conference

Monday, November 5     |     9:15am – 12:45pm     |     Starlight Ballroom, Fairmont Hotel

 

Producing for the Pre-Sales Marketplace

Pre-Selling to territorial Buyers is key to financing most independent films. What are they looking for? Which genres and talent? How do you set a budget that will reflect the marketplace? Discover which projects are most likely to sell globally before they are made.


Casting for a Greenlight

Attaching talent to your screenplay doesn’t guarantee that you will get your film financed but it can certainly increase your chances. Producers and casting agents reveal what it takes to attract talent and get them attached before the financing is in place.

 

Distribution Conference

Tuesday, November 6     |     9:15am – 12:45pm     |     Starlight Ballroom, Fairmont Hotel

 

Working with Sales Agents

To reach the global audience, an independent producer’s best ally is their international Sales Agent. Our panel of experts will discuss how to find and work with the right Sales Agent.


The Future of Video On Demand

VOD is now the largest source of revenue for many films. Are we heading towards a future where all films will be available worldwide and where every film will be discoverable by its audience? Producers, distributors and platforms will disclose who is making money, how they are doing it, and what the future holds – separating fact from fiction.

Additional Information

Doors & Will Call open at 8:00am.

For Speaking Opportunities contact AFMSpeakingOpportunities@IFTA-online.org.

Writers Workshops

 

Learn how to shape your screenplay into a compelling narrative that will resonate with studios, investors and a global audience.

 

Writers Workshop I

Sunday, November 4     |     2:30pm – 5:30pm     |     Starlight Ballroom, Fairmont Hotel

 

You Had Me At Page One
Make the reader love you on the first page! Learn writing techniques that help your script hit the ground running. Through examples from your favorite scripts, we take a hard look at word choice, scene direction, dialogue approach, and the nuances of the page.

Instructor: Pilar Alessandra, Instructor/Consultant, On the Page


The Art of Cinematic Storytelling: Transforming Your Premise Into An Engaging Screenplay

The greatest challenge facing all screenwriters, whether novice or professional, is the process of transforming a premise into a compelling, sustainable story. This workshop focuses solely on the art of the story, with an emphasis on such fundamentals as character development, super-objective, rising conflict, scene work, and three-act structure. Participants learn how to spot critical mistakes often made in the initial development of a screenplay’s narrative. The final goal of the workshop is a greater understanding of what makes a story work and a series of tools that participants can immediately apply to their current screenplay.

Instructor: Steven Wolfson, UCLA

 

Writers Workshop II

Monday, November 5     |     2:30pm – 5:30pm     |     Starlight Ballroom, Fairmont Hotel

 

TBA


Writing Compelling Characters

No matter what genre you’re working in, getting your reader to empathize with and root for your story’s protagonist is one of the most important goals – if not THE most important goal – for a screenwriter to achieve. Using film clips, screenplay pages, and brief exercises, this workshop explores how to create powerful, memorable characters, and the most effective techniques for bringing them to life on the page.

Instructor: Billy Mernit, UCLA Instructor & Universal Pictures Story Analyst

Roundtables

 

AFM Roundtables are open-ended discussions that explore specialized topics and timely issues in an intimate setting.

Using Intellectual Property to Boost the Visibility of LGBTQ Characters

Saturday, November 3     |     5:00pm – 6:30pm     |     AFM Gallery, Le Merigot Hotel

 
Films based on intellectual property (IP) are considered less risky by financiers since an audience has already been established. This makes adapting existing IP a viable route to getting more LGBTQ stories onto the screen. We’ll discuss how to leverage news articles, short stories, biographies, novels, comic books and digital series with queer and trans lead characters, in order to get more LGBTQ feature films into production. Presented in partnership with Outfest.

The Passion of the Film: TBA

Sunday, November 4     |     10:00am – 12:00pm     |     AFM Gallery, Le Merigot Hotel

 
10:00am – 10:30am Networking and refreshments
10:30am – 12:00pm Roundtable

Producing Passion Documentaries

Monday, November 5     |     2:30pm – 4:00pm     |     AFM Gallery, Le Merigot Hotel

 
Audiences are seeking out more documentaries than ever before. What elements will help a doc stand out? Producers and distributors will discuss producing for success in the documentary marketplace.

Distributing & Monetizing Feature Documentaries

Monday, November 5     |     4:30pm – 6:00pm     |     AFM Gallery, Le Merigot Hotel

 
The Documentary marketplace is quickly transforming. New platforms and alliances are providing opportunities for stories that can support a long-form treatment. Producers and distributors will examine the diverse sources of revenue and discuss which co-production models can achieve success.

Boosting Your Micro-Budget

Tuesday, November 6     |     2:30pm – 4:00pm     |     AFM Gallery, Le Merigot Hotel

 
High quality micro-budget films are no longer a novelty, making it essential for producers to follow the key principles of producing for the marketplace. Learn from experts how to maximize every dollar and how to create a small film that will be destined for big success.

Horror: TBA

Tuesday, November 6     |     5:00pm – 6:30pm     |     AFM Gallery, Le Merigot Hotel

 

Special Events

 

AFM Special Events are unique opportunities to connect and learn.

AFM Orientation

 

The AFM is a great place to pitch your project or film – if you have a plan. Learn how the market works and the best way to connect with the AFM’s 400+ production/distribution companies.

 

Orientation

Wednesday, October 31     |     3:00pm – 4:30pm     |     Arclight Cinemas, Screen 1

Speaker
Jonathan Wolf, Managing Director, American Film Market

 

Orientation

Saturday, November 3     |     3:00pm – 4:30pm     |     AFM Gallery, Le Merigot Hotel

Speaker
Jonathan Wolf, Managing Director, American Film Market

 

Additional Information
We recommend that producers read How to Work the AFM in advance.

Carousel Cocktails

 

AFM hosts the world’s producers and decision makers to four networking receptions at the historic Merry-Go-Round on the Santa Monica Pier. The AFM’s Carousel Cocktails provide a unique and memorable experience as participants connect and relax at the beach.

 

Qualified Attendee badge holders are invited to attend one Carousel Cocktail. Evening receptions will take place Friday – Monday,  November 2, 3, 4 & 5, from 5:30pm to 8:00pm.

Make your selection when you purchase your badge.

 
Carousel Cocktails