American Film Market® Grows Programming and Exhibition to Spotlight Immersive Technology for its 40th Edition
New Immersive Summit presented by Winston Baker Set for November 9
New XR Space to Showcase AR/VR/MR Content and Technology to Market’s Global Attendees
Los Angeles, CA — June 26, 2019 – The American Film Market (AFM®) announced today the addition of programming and dedicated exhibition space to spotlight immersive content and technology for the 2019 market. AFM will celebrate its 40th edition November 6-13 in Santa Monica, CA.
For the AFM’s expansion into Extended Reality (XR), the Immersive Summit presented by Winston Baker will take place on November 9 at the Fairmont Miramar Hotel. The half-day Summit will be a collaborative and educational event for creatives, buyers, sellers and innovators of the XR industry. The program will include keynotes and panel discussions featuring creators, international industry experts and decision makers, to address the stages of bringing immersive content, such as virtual and augmented reality, to market.
Further supporting the burgeoning XR industry, a new XR Space will run alongside the AFM’s marketplace and LocationEXPO. Located in the Loews Santa Monica Beach Hotel over four days, November 9 – 12, creatives, producers and tech leaders will converge in the XR Space to showcase their latest works and technology. The exhibitions will be open to all AFM participants seamlessly connecting the XR industry and experience to filmmakers and the global motion picture industry — over 7,000 participants from 70+ countries.
“The rapid developments in immersive technology are creating opportunities for artists, producers and entrepreneurs,” AFM Managing Director Jonathan Wolf commented. “The Immersive Summit is a perfect fit for our global participants who seek a glimpse into their future.”
“As the AR/VR industry matures, it’s crucial to provide a platform which supports immersive projects from development to distribution. We are honored and excited to join forces to bring our Immersive Summit series to the American Film Market,” said Katherine Winston and Amy Baker, Co-Founders of Winston Baker, in a joint statement.
Registration for the 2019 American Film Market is now open. For exhibition and registration information, please visit the AFM website.
About Winston Baker:
Co-Founded by Katherine Winston and Amy Baker, Winston Baker is the leading producer of entertainment conferences worldwide addressing finance, innovation and growth. Winston Baker has been successfully organizing educational events globally since 2008 in cities such as Los Angeles, New York, San Francisco, Menlo Park, Cannes, Zurich, Shanghai, Beijing, Los Cabos, Rio de Janeiro, Toronto, Moscow and Singapore. Winston Baker’s conference series includes the CONFLUENCE SUMMIT, FILM FINANCE FORUM, IMMERSIVE SUMMIT, and MUSIC FINANCE FORUM. For more information, visit www.WinstonBaker.com.
About the American Film Market®
The American Film Market is the most efficient film acquisition, development and networking event in the world. Unlike a festival, AFM is a marketplace where production and distribution deals are closed. More than US$1 billion in deals are sealed every year — on both completed films and those in every stage of development and production.
Over 7,000 industry professionals from more than 70 countries converge in Santa Monica every November. They include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry.
At AFM, participants can discover the entire global catalogue of available films and projects, attend 40+ best-in-class class conferences, summits, roundtables and sessions, and connect with the independent film community’s decision makers, all in one convenient location without the distraction of a film festival.
About the Independent Film & Television Alliance®
The Independent Film & Television Alliance (IFTA®) is the global trade association of the independent motion picture and television programming industry. Headquartered in Los Angeles, IFTA represents and provides significant entertainment industry services to more than 140 Member companies in 24 countries, consisting of independent production and distribution companies, sales agents, and financial institutions engaged in production finance. Collectively, IFTA Members produce more than 400 independent films and countless hours of television programming each year, generating more than $4.5 billion in distribution revenues annually. For more information on IFTA, please visit www.IFTA-online.org.
Jennifer Garnick, VP Communications
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