American Film Market Managing Director Jonathan Wolf To Exit

American Film Market Managing Director Jonathan Wolf To Exit

Los Angeles – May 3, 2022 – The Independent Film & Television Alliance® (IFTA®) announced today that Jonathan Wolf, Managing Director of its American Film Market® (AFM®) and EVP of the trade association, will step down when his current term ends on June 30, 2022.  Wolf, who has led the AFM for 24 years, will continue on as an advisor through the 2022 AFM, which is set to make its in-person return to Santa Monica for the 43rd edition, November 1-6.

Under Wolf’s leadership, the AFM transformed from its import-export roots to an event that serves and includes the entire independent film production and distribution community.  Today, AFM is recognized as a must attend market and, as a part of IFTA, remains the only market controlled by the independent industry itself.

During his tenure, Wolf enhanced the market’s tools for Buyers and Sellers, continually developing and adapting services to meet the industry’s needs.  He launched, a leading industry resource with information on thousands of projects and films available from global producers, distributors and sales companies, and its companion TFC Weekly Update email.  He also introduced significant networking and education programs, including multi-stage conferences and panels, and the MyAFM online platform.

“Jonathan has been central to the success of the association’s growth and transitions,” said IFTA’s President/CEO Jean Prewitt.  “He consistently has focused on making the AFM the best place for the industry to do business and has built an outstanding and long-established AFM team who share his commitment to excellence.  We are grateful that Jonathan will be available to advise through the 2022 market.” 

“It’s been a privilege to lead the AFM and work with passionate volunteer Board members for more than 20 years,” Wolf commented.  “I was supported by a terrific team that worked tirelessly to produce a world class event; we achieved much together.  I’m excited to see what the future holds – for the AFM, IFTA and me.”

Earlier with IFTA, among other successes, he spearheaded the launch of IFTA Collections TM, the industry’s first centralized service for the collection and distribution of royalties and levies from secondary audio-visual rights for films and television programming.  To date, IFTA has collected over $150 million for its clients and continues to distribute more than $5 million annually.

Wolf’s connection to IFTA began as an elected Board Member and Vice Chairman, Finance while CFO at IFTA Member New World International.  He joined the association as SVP in 1993 and was appointed to lead the AFM as Managing Director in 1998.

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About the American Film Market® (AFM®)
The AFM is the most efficient film acquisition, development and networking event in the world. More than US$1 billion in production and distribution deals are closed every year — on both completed films and those in every stage of development and production. Over six days in November, 7,000+ professionals from 70+ countries access the entire global catalogue of available films and projects, attend world class conferences, and connect with decision makers. The AFM is produced by the Independent Film & Television Alliance®.

About the Independent Film & Television Alliance® (IFTA®)
IFTA is the global trade association for independent film and television production, finance, distribution, and sales companies. The organization represents the independent sector before governments and international bodies and provides significant entertainment industry services to independent companies from 22 countries.