AFM Wraps First-Ever Online Edition With Record 571 Exhibitors and Participants From 82 Countries

AFM Wraps First-Ever Online Edition With Record 571 Exhibitors and Participants From 82 Countries

LOS ANGELES, CANovember 18, 2020 – The American Film Market (AFM®) concluded its record-setting 41st edition on Friday, November 13, after hosting the global independent film industry for five days of deal-making, screenings, conferences, and networking. AFM 2020 Online marked the first-ever digital event in the market’s history.

A truly global convergence, partakers spanned 82 countries and 45 U.S. states, more countries than any AFM in the last decade. Exhibitor participation rose to an all-time high of 571 registered companies from nearly 50 countries, with the largest number of exhibitors after the United States coming from Italy, the United Kingdom, Russia, Germany, France, Canada, and the Republic of (South) Korea. In addition to industry office booths from leading sales and production companies, AFM’s LocationEXPO presented 59 film commissions and production facilities from around the world, including Film France, Film Liaisons in California Statewide (FLICS), Island Film Group, Nu Boyana Film Studios, the Polish Film Institute, Seoul Film Commission, and Turespaña, to name a few. The final list of exhibitors can be viewed here.

The world’s Buyers were also in attendance with 1,468 Buyers from 66 countries with the largest number coming from the United States, followed by Japan, the United Kingdom, Republic of (South) Korea, Spain, Germany, Italy, France, and Canada. Buyers from the world’s leading digital platforms were also in attendance.

AFM’s On Demand Theatre screenings were highly attended with 465 official films screening – 50% more than at AFM 2019.

For participants of AFM 2020 Online, the experience will continue:

  • On Demand Theatre will be open until March 31, 2021.
  • The Industry Offices, LocationEXPO, and Session Replays will be available through Dec. 14.
  • MyAFM remains open for networking until March 31, 2021.

AFM 2020 Online presented the most expansive programming lineup to date with 70 sessions and more than 200 speakers over five days on two stages featuring industry leaders and innovators such as Jillian Apfelbaum (Village Roadshow Pictures), Nadira Azermai (ScriptBook), Jen Barrett (Facebook), Kyle Bowser (NAACP), Megan Colligan (IMAX), Cameron Douglas (FandangoNOW), Malik Dukard (YouTube), Elissa Federoff (NEON), Kimberly Fox (MadRiver Pictures), Mark Gill (Solstice Studios), Jeffrey Greenstein (Millennium Media), Elizabeth Haggard (Participant Media), Todd Olsson (Highland Film Group), Brian O’Shea (The Exchange), John Sloss (Cinetic Media), Nick Spicer (XYZ Films), John Von Thaden (Magnolia), Alison Thompson (Cornerstone Films), David White (SAG-AFTRA), and Adrian Wootton (Film London and the British Film Commission).

The AFM2020.Online platform was created to serve AFM’s multiple audience segments and featured eight dedicated areas including Industry Offices, LocationEXPO, the On Demand Theatre and MyAFM. One of AFM 2020’s key differentiators was its truly unique and interactive video networking capabilities. With technology provided by the company Filmocracy, participants were able to meet in the Networking Pavilion with 180 online tables for video discussions enabling AFM to provide the “face-to-face” connections that happen organically in Santa Monica.

The American Film Market is produced by the Independent Film & Television Alliance. More information on the AFM can be found at:

About the American Film Market® (AFM®)
The AFM is the most efficient film acquisition, development and networking event in the world. More than US$1 billion in production and distribution deals are closed every year — on both completed films and those in every stage of development and production. Over five days in November, 7,000+ professionals from 70+ countries access the entire global catalogue of available films and projects, attend world class conferences, and connect with decision makers. The AFM is produced by the Independent Film & Television Alliance®.