In his 30-year career as co-founder of Motion Picture Corporation of America (MPCA), co-head of Orion, and as a feature film and television producer, Brad Krevoy has played a key role in the finance, development, production and distribution of more than 200 motion picture and television projects that have generated more than a billion dollars in worldwide revenue. He has produced blockbuster motion pictures, and his MOW’s and series have received high ratings and popular acclaim.
Most recently, Mr. Krevoy has been responsible for some of the most watched and successful films and shows produced for Netflix and The Hallmark Channel, including Netflix’s A CHRISTMAS PRINCE trilogy and THE PRINCESS SWITCH, starring Vanessa Hudgens. Netflix is also premiering HOLIDAY IN THE WILD, starring Rob Lowe and Kristin Davis, and THE KNIGHT BEFORE CHRISTMAS, starring Vanessa Hudgens. In addition to the more than 40 Hallmark films he has recently produced, Mr. Krevoy has the longest-running and highest-rated series on the Hallmark Channel, WHEN CALLS THE HEART, going into its seventh season, as well as a spin-off, WHEN HOPE CALLS, that just premiered as the first series on Hallmark’s new streaming service, Hallmark Movies Now.
Prior to his work for Netflix and Hallmark, Mr. Krevoy produced the heart-warming true story TAKING CHANCE starring Kevin Bacon, one of the highest rated HBO Original Films, which premiered at the 2009 Sundance Film Festival. TAKING CHANCE was nominated for 10 Emmys, winning one, and won a Golden Globe (Best Actor, Kevin Bacon), along with SAG, WGA, DGA, and Humantis awards. In addition to inspirational stories, Krevoy found a market in family films starting with 2011’s BEVERLY HILLS CHIHUAHUA 2.
Among his many earlier works, Mr. Krevoy produced the blockbuster Farrelly Brothers’ comedy DUMB AND DUMBER starring Jim Carrey, and the Farrelly’s follow-up, KINGPIN, starring Woody Harrelson, Randy Quaid, and Bill Murray. Mr. Krevoy also produced BEVERLY HILLS NINJA starring Chris Farley and JUNGLE 2 JUNGLE with Tim Allen. Mr. Krevoy’s moderately budgeted 1994 production THREESOME, starring Stephen Baldwin and Lara Flynn Boyle (and released by TriStar Pictures), remains one of the most profitable independent films to this day.
Anthony Layser is Vice President, partnerships and programming at XUMO, the premium television and video-on-demand service for the digital age. In this role, Layser is responsible for developing strategy and analysis used by the executive team to determine and prioritize content partnerships and potential channel partners. He assists with business development/strategy, acquisition deals, and partner management for XUMO. Layser also works across departments (product, operations, finance, legal, marketing, and advertising teams) to plan and execute KPI driven initiatives. He is tasked with driving business KPI’s through the expansion of current partnerships and the development of new business opportunities. He also leads the development of streamlined tracking documents and instruments that help maintain pipeline of current, new and prospective channel partners, and leads onboarding integrations for new partners. Additionally, Layser provides leadership and support throughout the launch and growth of channels, including program and promotional planning, scheduling and renewals. He analyzes distribution trends and forecast revenue to assist in creation of contract renewal strategy.
Prior to joining the XUMO team, Layser served as the North American content vice president at Dailymotion. His role involved implementing video content development strategies and leading partner acquisition efforts. He oversaw content managers in New York City, Santa Monica and Toronto, providing creative leadership and acting as a liaison between content programmers, executives and the sales team. During his tenure, Dailymotion’s US audience grew over 500 percent (per Google Analytics).
Preceding his work with Dailymotion, Layser oversaw production on over 500 episodes of the award-winning AOL-Huffington Post daily series, You’ve Got. In this role, he guided booking, creation, development, production, distribution, and social media promotion the series. You’ve Got segment views increased from an average of 10M streams per month to 15M streams per month during his tenure, and You’ve Got videos consistently ranked in the daily top five most-viewed videos on the AOL-Huffington Post network. While under Anthony’s leadership, You’ve Got received a Silver Telly Award in the Social Issues category (Silver is the highest honor).
Earlier in his career, Anthony developed the video content strategy for both the men’s and women’s lifestyle networks at AOL. While with the women’s lifestyle group, StyleList.com views increased by at least 500K streams per month and KitchenDaily.com views increased by at least 150K streams per month. While overseeing video strategy for the men’s lifestyle group, video views went from 70K views per month to over 2.6M views per month on a fixed budget over a 13-month period. During this same period, Anthony produced over 300 videos, including segments that featured top-notch comedy talent, including Jonah Hill, Russell Brand, Jon Glaser, Chris Gethard, and Matt Walsh.
Anthony has written for VideoInk, Cracked.com, TV Guide and TVGuide.com, Village Voice Media and Anthem magazine.
To learn more about XUMO and the work Layser and the XUMO team are doing with their unique, intelligence-driven content, visit www.XUMO.com.
As Chief Content Officer, Lewinson is responsible for content strategy and acquisitions for Tubi, the largest free movie and TV streaming service. Lewinson heads up Tubi’s Los Angeles office where he manages one of the largest libraries in streaming (larger than Netflix). He oversees more than 200 content partners including Lionsgate, Paramount and MGM.
Most recently, Lewinson was the Senior Vice President of Programming & Marketing at Sony Pictures Television and the streaming platform Crackle. Lewinson oversaw the programming strategy and content slate for Crackle, and led the expansion of the service’s content library to include titles from most major studios. He was also instrumental in the launch of Crackle Original Series and Movies, including Mad Families (Charlie Sheen), StartUp (Martin Freeman) and Snatch (Rupert Grint). Lewinson was also the programming executive on Jerry Seinfeld’s Comedians in Cars Getting Coffee (2016 Emmy Nominee), including the most-viewed episode with President Barack Obama.
Previously, Lewinson spent more than a decade at FX Networks, most recently as Senior Vice President, Programming & Production. Lewinson spearheaded the launch of FXM (formerly Fox Movie Channel) and oversaw the channel’s programming portfolio. As a member of the senior executive team, he oversaw production and current programming of special projects including Sons of Anarchy late night talk series Anarchy Afterword, 10/90 sitcom Partners with Lionsgate/Debmar-Mercury, and the Primetime Creative Arts Emmy Awards.
Prior to joining FX, Lewinson served as the Vice President of Studio Entertainment at Lifetime Television where he was instrumental in the growth of Lifetime Movie Network and expanded the network’s partnerships with the major studios. He also held positions at The Walt Disney Company and Columbia Pictures.
Adam is an Emmy award-winning producer for FX’s A Tribute to Mel Brooks and produced the acclaimed series Fox Legacy alongside former Fox studio chairman Tom Rothman. Lewinson holds a Master of Fine Arts degree from the American Film Institute, studied at NYU’s Tisch School of the Arts and achieved a BA from Vassar College. He also wrote the 2015 sci-fi adventure novel Earthbound.