2017 American Film Market Wraps With an Increase in Attendance
Overall attendances exceed 2016 while the Chinese market shows increased presence
LOS ANGELES, CA – November 9, 2017: The 38th American Film Market (AFM®) wrapped yesterday with exhibitor and attendee numbers up, in addition to a significant increase in films screening.
In total, 7,415 participants visited the Loews Hotel in Santa Monica, as attendance rose by 6%. The market also saw 1,476 buyers arrive from 71 countries with China and Taiwan each seeing growth of 35% more buyers.
Overall exhibitor participation was up 18% with 445 registered exhibiting companies, with the largest number of exhibitors arriving from the United Kingdom, France, South Korea, and China, after the USA.
LocationEXPO’s first year drew 61 film commissions and agencies from around the world including Chile, Spain, Norway, New Zealand, Thailand and Russia. Together the organizations presented more than US1 billion in production incentives.
AFM Conferences drew an international audience of more than 700 each day listening closely to advice and insights from the likes of Cassian Elwes (Producer/Agent), Jesse Sisgold, (Skydance Media), Adrian Alperovich (OddLot Entertainment), Tobin Armbrust (Virgin Produced), Rebecca Cammarata (Stay Gold Features), Brian O’Shea (The Exchange), Alison Thompson (Cornerstone Films) and Sam Brown (STXfilms).
AFM Roundtables featured Geena Davis (Actress/Producer/Activist) and Wendy Calhoun (Writer/Producer) on the popular ‘The Future is Female.” Roundtables focusing on Documentaries, Faith & Family films and LGBTQ representation in cinema included Anna Godas (Dogwoof), Ian Bricke (Netflix) and Clare Crean (The Works International).
The newly introduced Writer’s Workshop also proved to be a highly popular addition to the AFM experience with instructors from USC and UCLA teaching an audience of 400.
The AFM Campus was busier than ever as attendees took in screenings of 337 films – 40 more than last year – including 264 Market Premieres and 61 World Premieres. An additional 78 films screened on demand.
The American Film Market is produced by the Independent Film & Television Alliance, www.IFTA-online.org.
More information on the AFM can be found at: AmericanFilmMarket.com.
About the American Film Market
The American Film Market is the world’s largest motion picture business event. Over 7,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, conferences, networking and parties. Participants come from more than 80 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry.
Unlike a film festival, the AFM is a marketplace – with over 200,000 square feet of exhibition space – where production and distribution deals are closed. In just eight days, more than US$1 billion in deals will be sealed – on both completed films and those in every stage of development and production.
Participants may view more than 500 screenings of 300+ films – 29 new films every two hours – the majority world or U.S. premieres. Titles range from big budget blockbusters that will be released by the major studios to lower budget art and genre films recognized at international film festivals.
With 7,000 attendees, 500 screenings, 300 exhibiting distributors, and the industry’s largest Conference series, AFM is the pivotal destination for independent filmmakers and business people from all over the world.
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