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AFM Conferences give attendees knowledge, insight, access, value and a rare opportunity to hear from the industry’s global thought leaders, decision makers and experts who all converge annually at the AFM. Everything is covered – from treatment to screen!

Thursday, November 3

China Conference

9:15am – 10:45am
Producing in China
Leaders from China’s film industry will reveal how producing in China can be different than the west. From talent and crews to culture and restrictions to the daily realities of producing and co-producing, everything will be covered.


Initial Panelists
Ma Ke, Board Chairman, TM Pictures Co. Ltd



11:15am – 12:45pm
Marketing & Distributing in China
Unencumbered by legacy infrastructures and business models, Chinese companies are reinventing film marketing and distribution on a massive scale. The companies that are leading this revolution will share their visions and disclose what the future holds.


Initial Panelists
Yugang An, CEO, Beijing In-Entertainment Media Co., Ltd
William Feng, Head of Greater China, Vice President of Asia Pacific, Motion Picture Association
David Lim, CEO, Weying Technology Co., Ltd.


Friday, November 4

Finance Conference I: The Future of Global Film Finance

9:15am – 10:45am
The 360 View

Leading CEOs, filmmakers, financiers and studio executives converge to explore the future of independent film financing, emerging trends and the impact of new platforms on global film finance.


Joe Chianese, EVP, EP Financial Solutions



11:15am – 12:45pm
How Equity is Successfully Investing in Film

The film equity market is active with pro-investor models for high net worth individuals and private equity and hedge funds. This session will explore the deal structures that attract equity and the types of projects that generate the most interest.

Brad Sharp, CFA, Managing Director, Valuation & Financial Advisory Services, FTI Consulting

Saturday, November 5

Pitch Conference

sponsored by I AM FILM


9:15am – 12:45pm
Pitching Essentials
A good pitch can get a bad film made while a bad pitch can leave a terrific project languishing on the shelf. Pitching is part art (it’s creative), part science (it needs to follow a tight script) and part sales (you have to wow them). Conference attendees will learn the essential rules and tools of pitching from the experts.


The 2-Minute Pitches
Volunteers selected in advance will pitch to our expert panel. They will give unvarnished feedback on each pitch – explaining what worked, what didn’t – and why.


Pilar Alessandra, Author, The Coffee Break Screenwriter


Tobin Armbrust, President, Virgin Produced
Cassian Elwes, Independent Producer/Agent


To be considered to pitch on stage, you will need to submit a 2-minute video pitch. For details on how to submit your pitch, read AFM Pitch Conference Guide To Creating An Effective Video Pitch.

Sunday, November 6

Finance Conference II: Funding Films Today

sponsored by Mexico City Film Commission


9:15am – 10:45am
Producing Studio Films with Independent Budgets


Richard Botto, Founder & CEO, Stage 32



11:15am – 12:45pm
The Film Finance Matrix: From Script to Screen
Our panel of experts will be presented with five film packages – each with partial or limited funding. They will explore and disclose how each film could be fully financed. Five case studies; five solutions.


Joe Chianese, EVP, EP Financial Solutions

Monday, November 7

Production Conference

sponsored by .film


9:15am – 10:45am
Producing for the Pre-Sales Marketplace
Pre-Selling to territorial Buyers is key to financing most independent films. What are they looking for? Which genres and talent? How do you set a budget that will reflect the marketplace? Discover which projects are most likely to sell globally before they are made.


Paul Hertzberg, President & CEO, CineTel Films, Inc.


Initial Panelists
Tannaz Anisi, President, 13 Films
Paul Bales, Partner & COO, The Asylum
Tamara Birkemoe, President & COO, Foresight Unlimited
Caroline Couret-DelegueTruffle Pictures



11:15am – 12:45pm
Working with Talent Agents
Most independent films hope to attach a name actor/actress. They help secure presales, raise production financing and foster interest with audiences and the media. Our panel of agents and producers will explore how to work with talent agents to get the best cast for your film.


Kevin Iwashina, Founder & CEO, Preferred Content


Initial Panelists
Jessica Lacy, Partner/Head, International & Independent, ICM
Maren Olson, Agent, CAA
Rena Ronson, Partner/Head, Independent, UTA

Tuesday, November 8

Distribution Conference

9:15am – 10:45am
Working with Sales Agents
To reach the global audience, an independent producer’s best ally is their international Sales Agent. Our panel of experts will discuss how to find and work with the right Sales Agent.


Clay Epstein, President, Film Mode Entertainment


Initial Panelists
David Lancaster, Producer, Rumble Films
Douglas Mankoff, Producer, Echo Lake Entertainment



11:15am – 12:45pm
The Future of Video On Demand
VOD is now the largest source of revenue for many films. Are we heading towards a future where all films will be available worldwide and where every film will be discoverable by its audience? Producers, distributors and platforms will disclose who is making money, how they are doing it, and what the future holds – separating fact from fiction.

Conference Location:

Fairmont Hotel, Starlight Ballroom – 101 Wilshire Blvd, Santa Monica  AFM Campus Map
Doors & Will Call Open at 8:00am


Additional Information

Speakers are announced as confirmed on this page.

Conference tickets may be ordered with or without an AFM badge. See Badges & Prices for more information


For Speaking Opportunities: contact Janina Fischer.
For Sponsorship Opportunities: contact Robin Burt.