Market to Greet an additional 75+ from Hong Kong, as business links with Asia continue to strengthen

 Los Angeles, October 31, 2016: The American Film Market (AFM), taking place between the 2nd and 9th of November, is set to welcome over 200 registrants from Mainland China, with an additional 75+ from Hong Kong expected to descend upon Santa Monica next week. The registrants will be joining the market on behalf of over 90 different companies, continuing to promote China’s rising prominence and international business relations at the AFM.

The AFM highlights continued growth from China and Hong Kong, and will host number of new Chinese exhibitors at the market this year, including: BEIJING HY MEDIA, Beijing Phoenix Entertainment Co. Ltd, Flame Node Entertainment, Kingants Picture, Renart Pictures, Chang Yi Pictures, Eastbound Entertainment, FunAge Pictures, GIMC Global Entertainment Co. Ltd, Golden Oak Pictures and many more. The importance of US-Chinese media relations and crossover potential between these markets is outstanding.

The AFM’s continued collaboration and spotlight on China will be additionally showcased at this year’s Conference Series, with the annual China Conference taking place on Thursday, November 3. This year’s discussions will focus on the topics of ‘Producing in China’ and ‘Marketing & Distributing in China’, with speakers including Bruno Wu, Founder/Co-Chairman and CEO of Sun Seven Stars Media Group Limited, Yugang An, CEO, Beijing In-Entertainment Media Co., Ltd; William Feng, Head of Greater China, Vice President of Asia Pacific, Motion Picture Association; and Melanie Ansley, Producer/Co-Executive Director, China Hollywood Society.

Following the China Conference, AFM will host a Roundtable, “Hong Kong: The Next Generation of Project Management for Production in Asia” that will explore coproduction solutions through Hong Kong.

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About the American Film Market

The business of independent motion picture production and distribution reaches its peak every year at the American Film Market. The global film industry converges in Santa Monica for eight days of deal‐making on films in every stage of development and production, as well as screenings, conferences, networking and parties.

With 8,000 industry leaders from more than 80 countries, 500+ screenings of 300+ films and the industry’s largest Conference Series, AFM is the pivotal destination for filmmakers, producers, writers, distributors, financiers, industry executives, talent, the international media and all those who provide services to the worldwide motion picture industry.

The AFM is produced by the Independent Film & Television Alliance® the global trade association of the independent motion picture and television industry.

About The Independent Film & Television Alliance®

The Independent Film & Television Alliance (IFTA®) is the global trade association of the independent motion picture and television programming industry. Headquartered in Los Angeles, IFTA represents and provides significant entertainment industry services to more than 125 member companies from 20 countries, consisting of independent production and distribution companies, sales agents, television companies, studio-affiliated companies, and financial institutions engaged in content finance. Collectively, IFTA Members produce more than 400 independent films and countless hours of television programming each year and generate more than $4.5 billion in distribution revenues annually. As the voice and advocate for the independent film and television industry worldwide, the Alliance speaks out on matters of critical importance and, where appropriate, actively lobbies governments around the world in regard to measures directly affecting the independent industry. For more information on IFTA, please visit


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